Simon Wakeman - marketing, public relations and digital communications

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Wednesday, November 12th, 2008 at 7:39 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Here’s some more interesting content I’ve found on the web recently:

  • UK Seniors: Indifferent to the Internet? - As in other countries, UK residents 55 and older have not turned to the Internet as quickly as younger age groups. The Office for National Statistics (ONS) calculated that just 26% of adults ages 65 and over used the Web in 2008.
  • UK Kids and Teens: Hyperconnected Youth - Kids and teens in the UK are developing complex media habits—shifting rapidly among different channels and multiple devices. In order to reach them, marketers cannot rely on simple, old-style media plans and traditional platforms.
  • Online bargain hunting increasingly social - Though email from retailers is still the best way for consumers to learn about discounts and deals online, nearly 30% of shoppers now say they look to links forwarded from friends, peer comments and social sites for the best bargains.
  • Marketing Executives - Social Media Practices Still in Infancy Stages - Despite the fact that many marketers feel like they are losing the race to adopt social media practices, the Marketing Executives Networking Group (MENG), today announced the findings of their social media membership survey which reveals most marketers are still in the early or experimental phases of adopting and measuring social media.
  • More people watching TV in 2008 - The number of people watching television has increased by five per cent this year, according to figures released from Thinkbox.
  • Marketers Still Face Steep Web 2.0 Learning Curve - The majority of marketing executives are still in the early, experimental phases of using and measuring social media and 80% say that they have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG).

For all bookmarks that I’ve made check out del.icio.us.

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Latest links RSS logo

Links to interesting information I've spotted recently on the web:

  1. Grasping the New Communication Nettle
  2. Social reporting at Cisco08 Public Sector Summit
  3. Recession proofing the brand called YOU
  4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
  5. How Rich Is Your Communication In A Conflict?
  6. Making Gmail Your Gateway to the Web
  7. Hiscox: the benefits of bravery
  8. FAQ’s about Twitter Strategy and Public Relations
  9. The re-branding of Prince Charles
  10. The Ethics of Ghost-Writing in Social Media
  11. The World Does Not Need Journalists
  12. Tabbloid Turns Feeds into a Personal Magazine
  13. Creating an internal Social Media Forum
  14. Warning blogger relations mustnt be rushed!
  15. Councils told: embrace social networks

Latest bookmarks RSS logo

My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

Simon is a pleasure to work with and is someone who consistently provides professional marketing advice and solutions. Nick Tatt, Tinderhouse

I can highly recommend Simon as an experienced Digital Marketing Manager / Consultant. He has excellent knowledge and experience which he applies equally well when developing channel strategies or implementing tactical campaigns. Debbie Jones

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