Simon Wakeman - marketing, public relations and digital communications

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Statistics, research and analysis round-up

Tuesday, October 14th, 2008 at 8:23 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Here’s a summary of interesting research, statistics and analysis that I’ve spotted over the past few days:

  • US - 2008 business in social media Study - Results of online survey conducted September 11-12, 2008 among 1,092 adults. According to the survey, 59 percent of American consumers who use social media sites and tools are already interacting with businesses through social media. [requires contact info to download]
  • Social media transforming purchasing decision-making - Interviewing 17,000 people in 29 countries this post reports data that conclusively proves that social media is now directly impacting the way we buy products and services. Social media is fundamentally changing the way everybody online sources opinions on products, brands and services when they buy something.
  • Social media tracker wave 3 - Universal McCann global research into the impact of social media - measuring consumer usage, attitudes and interests in adopting social media platforms.

For all bookmarks that I’ve seen on research, statistics and analysis check out del.icio.us.

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Latest links RSS logo

Links to interesting information I've spotted recently on the web:

  1. Grasping the New Communication Nettle
  2. Social reporting at Cisco08 Public Sector Summit
  3. Recession proofing the brand called YOU
  4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
  5. How Rich Is Your Communication In A Conflict?
  6. Making Gmail Your Gateway to the Web
  7. Hiscox: the benefits of bravery
  8. FAQ’s about Twitter Strategy and Public Relations
  9. The re-branding of Prince Charles
  10. The Ethics of Ghost-Writing in Social Media
  11. The World Does Not Need Journalists
  12. Tabbloid Turns Feeds into a Personal Magazine
  13. Creating an internal Social Media Forum
  14. Warning blogger relations mustnt be rushed!
  15. Councils told: embrace social networks

Latest bookmarks RSS logo

My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

…I was very impressed with the forward thinking and attention to detail Simon displayed…he thinks projects through carefully but quickly and has a good rapport with a wide range of people, from senior politicians and officers through to colleagues and his own staff. Malcolm Triggs, Go4 Marketing and Public Relations

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