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Mobile GPS location sharing with Yahoo! Fire Eagle and Map My Tracks

Tuesday, August 12th, 2008 at 11:01 pm

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There’s a real buzz around location-based services right now - the rapid increase in the number of GPS-enabled mobile phones and high speed data for mobiles are combining to open up all sorts of new opportunities for using location data in new and creative ways.

Yahoo! has spotted this - its Fire Eagle location sharing service has been in private beta for a while now, and today it’s launched properly - check it out at fireeagle.yahoo.net.

Fire Eagle acts as a broker for location data - you can use a range of sources to update your location with Fire Eagle and then use the service to control which third-party services your location is then shared with.

On the surface this might not seem like a lot of functionality, but the potential for its use is huge - in the same way as the simplicity of Twitter has created a platform for sharing information in ways that go far beyond the pure functionality of the service itself.

At Map My Tracks we’ve been working hard to integrate our mobile GPS live tracking application with Fire Eagle. Map My Tracks users can now share their mobile location information free with Yahoo! Fire Eagle - from once per hour right up to every minute. This provides users with an easy real-time feed of their location that they can then use in whichever way they wish.

(disclosure: in case it’s not obvious, Map My Tracks is a client of mine)

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Links to interesting information I've spotted recently on the web:

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  2. FAQ’s about Twitter Strategy and Public Relations
  3. The re-branding of Prince Charles
  4. The Ethics of Ghost-Writing in Social Media
  5. The World Does Not Need Journalists
  6. Tabbloid Turns Feeds into a Personal Magazine
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  10. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  11. e-Published: my e-book, Brands in Networks...
  12. Research brief links engagement, business improvement to internal use of Web 2.0
  13. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  14. What is Social Media? eBook on Mashable
  15. Cook & Hopkins Social Media Report - 3rd Edition

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My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

I would like to endorse Simon’s professional approach when working with us in a freelance position and would not hesitate in recommending him. He has proved his value in picking up concepts and ideas with very little briefing and has always delivered on time - and what we wanted. Nick Bentley, Ether-Ray

Simon has worked for our company on several occasions over many years. He has constantly delivered the desired outcomes, on time and to budget. Nick Bentley, Ether-Ray

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