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Public sector workers say go social

Thursday, August 7th, 2008 at 6:16 am

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Huddle has released the findings of its “Social Collaboration and Public Sector” study of 202 local authority managers.

The survey showed social networks like Facebook were blocked in more than half of respondents’ organisations (56%), but there’s still an appetite for using social media in the workplace:

  • 38 per cent of respondents want a government-wide social network
  • 31 per cent would like to set up a social network for their own organisation

The results broadly reflect the findings of my CIPR research which I will publish once it has been assessed and graded. I found a high level of use or desired use of social media in a local government communications context. The research also threw up lack of support or active resistance from ICT departments as a key block to progress of social media in local government.

There’s probably some merit in the enviromental argument that Huddle uses to suggest increased use of social media in local government. However I think the benefits are broader than that - Kent County Council’s work on communities of practice is a good example that shows the breadth of applications of social media.

via Techcrunch UK

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Links to interesting information I've spotted recently on the web:

  1. Hiscox: the benefits of bravery
  2. FAQ’s about Twitter Strategy and Public Relations
  3. The re-branding of Prince Charles
  4. The Ethics of Ghost-Writing in Social Media
  5. The World Does Not Need Journalists
  6. Tabbloid Turns Feeds into a Personal Magazine
  7. Creating an internal Social Media Forum
  8. Warning blogger relations mustnt be rushed!
  9. Councils told: embrace social networks
  10. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  11. e-Published: my e-book, Brands in Networks...
  12. Research brief links engagement, business improvement to internal use of Web 2.0
  13. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  14. What is Social Media? eBook on Mashable
  15. Cook & Hopkins Social Media Report - 3rd Edition

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My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

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