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Whose job is social media in organisations?

Wednesday, August 6th, 2008 at 6:46 am

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

If you’ve got ten minutes to spare, it’s well worth checking out this post on Shel’s blog.

While it’s long, it’s a great summary of the debate about who should be responsible for social media in an organisational context.

I agree with Shel’s conclusion that, in the absence of a specialist social media team, the PR/communications function within an organisation is probably where responsibility for social media should lie. He also has a good summary of the social media functions that such a team should fulfil. As he says, “answer is simple in concept, complex in execution”.

The post also makes the point that:

Corporations don’t communicate. People do.

That’s something worth remembering for communicators, particularly in my experience in internal communications where there is a desire for messages to come from the corporate centre, rather than a leader in the organisation - inherently weakening the traction that messages have with the intended audience.

Tags: communications, Internal communications, Public relations, public+relations, shel+holtz, Social media

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14. What is Social Media? eBook on Mashable
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