Simon Wakeman - marketing, public relations and digital communications

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Escaping from CIPR studies

Saturday, August 2nd, 2008 at 9:53 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Regular readers will probably have noticed that over the past four or five months, and over the past six weeks in particular, I have virtually disappeared from this blog.

There’s only one reason for this really: the final stages of my Chartered Institute of Public Relations diploma. I started back in June 2007, and having deferred the final project deadline once, I finally handed in my project on Thursday.

The final project is a 6000-word piece of personal research into a topic chosen by the student. My project looked at the role of social media in local government communications, but more on that in a future post.

A couple of days on from handing it in, I’m starting to feel a sense of relief and my perspectives are once again broadening beyond the world of PR theory and academic papers.

One of my aims when setting out on the diploma was to give my PR work a decent theoretical grounding, in the same way as I have with my marketing work. If anything the CIPR diploma is more weighted towards theory than its CIM marketing counterpart. I’ve learnt a lot about PR theories, their relative merits and, most importantly, how they relate to the practice of PR in the real world that we work in.

But it’s been hard work. From past experience I knew that taking on a distance learning qualification eats into the little spare time that I had. I have a lot of respect for those people that take on academic qualifications alongside a career and a family. The CIPR diploma was one year and I found that a challenge, so people that study for masters and doctorate level qualifications over extended periods of time deserve a great deal of credit for their perseverance and tenacity.

I was a member of the first cohort to take the CIPR Diploma online. The basis for the course online presence was the open source Moodle application, delivered by PR Academy. I enjoyed the online interaction with other students and found the tutors helpful and thought provoking. Unfortunately I only made it to one of the two face-to-face learning days, but that was definitely worth attending.

So now it’s all over, what I am I up to?

Well, aside from enjoying the rest of the summer, getting to know my family again and upping my weekly running mileage a bit, I’m looking forward to getting back into blogging and being part of an ever-exciting online conversation among marketing and PR people that I’ve watched (or should that be listened to) from the sidelines recently.

To those of you who have stuck with me (and there are a few, I promise), thanks for your patience and I hope I can reward you with more blogging that reminds you why you subscribed in the first place!

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Comments on “Escaping from CIPR studies”

  • Dave Briggs

    Good luck for your results, Simon! Will you be able to publish your paper online, or will it belong to the examiners?

  • Simon

    thanks Dave. I’m planning to publish the full paper here once it’s been marked and the results are out - I don’t think I can before then unfortunately.

    I will write a blog post or two pulling out some of the highlights though in the next couple of weeks - there were some really interesting results from the survey.

  • Ellie Lovell

    Hi Simon,

    Congratulations on finishing the course! I was in the January cohort and have just handed in my Planning Assignment! I can only imagine the relief it will be to hand in the final project.

    Congratulations and best of luck with the results!

  • Chris Norton

    Simon, I feel your pain. These courses are very difficult but I am sure it will all be worth it in the end when you get your results. I will look forward to reading more of your posts as you get back into the hotseat.

  • Simon

    Ellie - thanks, and good luck with the rest of your diploma.

    Chris - thanks too. I’m looking forward to getting back into the blog and online PR in the coming weeks.

  • Public sector workers say go social | Simon Wakeman - Marketing and public relations

    [...] results broadly reflect the findings of my CIPR research which I will publish once it has been assessed and graded. I found a high level of use or desired [...]

  • Elisabeth Lewis-Jones

    Many congratulations on completeing your course and glad to hear that you found the CIPR Online Diploma worthwhile.

    Lis CIPR President

  • Simon

    Lis - thanks for your congratulations - it’s great that the CIPR president is following PR blogs - PR Voice is already on my reading list!

  • Hello study, bye bye life « Robyn’s Nest

    [...] my final tutorial for my CIPR Diploma on Saturday and on Monday I have to submit the outline for my research project, which means I need to have a question to answer and a pretty good idea of how I’m going to [...]

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Links to interesting information I've spotted recently on the web:

  1. Councils told: embrace social networks
  2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  3. e-Published: my e-book, Brands in Networks...
  4. Research brief links engagement, business improvement to internal use of Web 2.0
  5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  6. What is Social Media? eBook on Mashable
  7. Cook & Hopkins Social Media Report - 3rd Edition
  8. What does really advanced IC look like?
  9. Trust, the Media & the public sector

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  1. Demos | Publications | State of Trust
  2. Pew Internet: Teens, Video Games and Civics
  3. Advance » Blog Archive » Homepage redesign harder than it looks
  4. Final Report Available - Youth Work and Social Networking Research Project
  5. How are young people using social media?
  6. RSS plugin for WordPress » :: TechBlog ::

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

…I was very impressed with the forward thinking and attention to detail Simon displayed…he thinks projects through carefully but quickly and has a good rapport with a wide range of people, from senior politicians and officers through to colleagues and his own staff. Malcolm Triggs, Go4 Marketing and Public Relations

Simon’s passion and enthusiasm for all things digital is infectious. He has a great ability to keep his focus on clients’ big strategic issues, while keeping calm and motivating the team around him. It’s always a pleasure to work with him. Rishi Dastidar

Keeping fit

I track my runs and bike rides using the superb RunningAHEAD website: