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@jangles - that said, it outputs as <ul> or <ol> so that wouldn't work as you need a dropdown. i'll think again!

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Looking for direct marketers

Tuesday, July 1st, 2008 at 4:33 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

We’ve just completed a restructure of Medway Council’s communications team to help us focus on the marketing and PR challenges that we have.

One area we’re really committed to improving is our direct marketing. We want to understand the council’s customers better - while some of our services, like waste collection and recycling, are universal, many require a more targetted approach to marketing.

Our leisure centres, golf courses, theatres, festivals and events are just some of the areas that will benefit from better direct marketing and customer data analysis.

We’ve created two new jobs to help do this, and are now recruiting for a Direct and Digital Marketing Manager and a Marketing Data Analyst.

The manager job will be responsible for a small team that will deliver direct marketing, email and SMS marketing, data analysis, as well as being responsible for managing and developing the council’s portfolio of websites.

The data analyst will be heavily involved in developing a customer segmentation and profiling system as well as overseeing marketing data quality and producing analysis reports to support the work of the marketing team.

More details are available on the council’s website:

• Direct and Digital Marketing Manager
• Marketing Data Analyst

Closing date for applications for both roles is Friday, 11 July.

Tags: analysis, data, direct+marketing, Marketing

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Latest links

Links to interesting information I've spotted recently on the web:

1. Councils told: embrace social networks
2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
3. e-Published: my e-book, Brands in Networks...
4. Research brief links engagement, business improvement to internal use of Web 2.0
5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
6. What is Social Media? eBook on Mashable
7. Cook & Hopkins Social Media Report - 3rd Edition
8. What does really advanced IC look like?
9. Trust, the Media & the public sector

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. Welcome to Where I Live | Where I Live
2. Utilising Web 2.0 in local government
3. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
4. searching for the impact of empowerment report - MORI
5. Demos | Publications | State of Trust
6. Pew Internet: Teens, Video Games and Civics
7. Advance » Blog Archive » Homepage redesign harder than it looks
8. Final Report Available - Youth Work and Social Networking Research Project
9. How are young people using social media?
10. RSS plugin for WordPress » :: TechBlog ::