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Smell as a marketing tool

Wednesday, May 28th, 2008 at 9:30 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Sometimes a really simple marketing idea works.

While I was out and about recently I walked past a fruit and vegetable shop. I was really struck by the strong smell of oranges coming from the display pictured above.

It reminded me about how powerful our senses are in marketing. Without the use of smell I wouldn’t have given the oranges display a second glance, but the cut oranges were giving off a great orangey smell that stopped me in my tracks and made me get out my cameraphone (ok, so the last bit is because I’m just a little bit sad about marketing, but there you go).

All too often marketers fall into the trap of appealing to the eyes, for example through printed materials, when using sound and smell can really add to the effectiveness of marketing.

Tags: Marketing, senses, smell

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