Simon Wakeman - marketing, public relations and digital communications

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Monthly archive: May 2008

Smell as a marketing tool

Wednesday, May 28th, 2008 at 9:30 pm

The power of our senses in marketing is often forgotten - here’s a great example of the use of smell in marketing.

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Categories: Marketing

Don’t Panic Guide to Social Media - presentation

Wednesday, May 28th, 2008 at 9:01 am

Last Friday I presented about public sector social media at the Don’t Panic Guide to Social Media conference in London.

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Categories: Blogging, CIPR Diploma, Events, Marketing, Podcasting, Public relations, RSS, Social media, Twitter, Video podcasting

Statistics, research and analysis

Sunday, May 25th, 2008 at 8:00 am

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Uncategorized

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

Simon has worked for our company on several occasions over many years. He has constantly delivered the desired outcomes, on time and to budget. Nick Bentley, Ether-Ray

Simon is an analytic and strategic thinker who is able to communicate his ideas and insights clearly. He was able to bring unique and important perspectives on customer touchpoints to the various teams we worked within…and was always able to motivate for successful new customer programs based on robust data. Rajhev Rajkumar

Keeping fit

I track my runs and bike rides using the superb RunningAHEAD website: