Simon Wakeman - marketing, public relations and digital communications

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Launching Behind the Spin online

Monday, April 7th, 2008 at 8:13 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Last week I pushed the button to set live a new website I’ve been working on since January this year.

 image

Behind the Spin (www.behindthespin.com) is the online version of the CIPR’s magazine for public relations students and young practitioners.

The magazine has been around for a few years in its offline format, but recently Richard Bailey from Leeds Metropolitan University has taken over the reins and led the creation of the new website.

Richard asked me to run the technical side of the website, so I can take no credit for any of the high quality content on the site.

The site has been created using Wordpress and uses a heavily modified version of the commercially available Revolution theme.  It’s a great example of how an open source blog content management system can be used to create a website that isn’t a blog (I almost said “traditional”, but you know what I mean).

With features like commenting and RSS feeds, the site does have some features in common with a blog, but it’s not a blog. Richard calls it a “blogazine”, which probably sums it up pretty well.

I’d commend the site to prospective and current public relations students and people new to the profession too. Sign up for content by RSS or email and read some of the freshest thinking from PR students in the UK (and soon overseas too).

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Latest links RSS logo

Links to interesting information I've spotted recently on the web:

  1. Councils told: embrace social networks
  2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  3. e-Published: my e-book, Brands in Networks...
  4. Research brief links engagement, business improvement to internal use of Web 2.0
  5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  6. What is Social Media? eBook on Mashable
  7. Cook & Hopkins Social Media Report - 3rd Edition
  8. What does really advanced IC look like?
  9. Trust, the Media & the public sector

Latest bookmarks RSS logo

My most recent bookmarks from del.icio.us:

  1. Demos | Publications | State of Trust
  2. Pew Internet: Teens, Video Games and Civics
  3. Advance » Blog Archive » Homepage redesign harder than it looks
  4. Final Report Available - Youth Work and Social Networking Research Project
  5. How are young people using social media?
  6. RSS plugin for WordPress » :: TechBlog ::

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

Simon was always ultra-professional with an excellent knowledge of his field, and worked to ensure that his projects were delivered on time and on standard. His enthusiasm and pleasant personality make him a pleasure to work with. Jules Kirk, Egg

Simon’s passion and enthusiasm for all things digital is infectious. He has a great ability to keep his focus on clients’ big strategic issues, while keeping calm and motivating the team around him. It’s always a pleasure to work with him. Rishi Dastidar

Keeping fit

I track my runs and bike rides using the superb RunningAHEAD website: