Simon Wakeman - marketing, public relations and digital communications

Statistics, research and analysis

Sunday, March 16th, 2008 at 8:00 am

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Changing Influence of New Media
The role of traditional media on the purchase decision of consumers may well be dwindling, but the industry is still the top ranking influencer according to a study by consumer intelligence company, BIGresearch.

Internet Grabs Kids’, Teens’ Attention, Affects TV-Watching - MarketingVOX
Kids’ undivided attention is no longer focused on TV. 64 percent go online while watching it, and 49 percent of US teens do so frequently: anywhere from three times a week to several times a day.

Find more statistics, research and analysis here.

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