Statistics, research and analysis round-up
Sunday, January 13th, 2008 at 9:00 am
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New Media, New Influencers and Implications for the PR Profession
As more companies adopt social media, they struggle to find effective metrics for deciding who are the most influential players, according to a survey of nearly 300 PR and marketing people who have experience in social media.
Find more statistics, research and analysis here.
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Latest links 
Links to interesting information I've spotted recently on the web:
- Grasping the New Communication Nettle
- Social reporting at Cisco08 Public Sector Summit
- Recession proofing the brand called YOU
- Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
- How Rich Is Your Communication In A Conflict?
- Making Gmail Your Gateway to the Web
- Hiscox: the benefits of bravery
- FAQ’s about Twitter Strategy and Public Relations
- The re-branding of Prince Charles
- The Ethics of Ghost-Writing in Social Media
- The World Does Not Need Journalists
- Tabbloid Turns Feeds into a Personal Magazine
- Creating an internal Social Media Forum
- Warning blogger relations mustnt be rushed!
- Councils told: embrace social networks
Latest bookmarks 
My most recent bookmarks from del.icio.us:
- 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
- MMA study finds increase in mobile marketing receptiveness
- If RSS Is Niche Media, Why Use It?
- New Media Knowledge - Rough Guide to: Social Media and the Law
- UK Kids and Teens Communicate Nonstop
- Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
- weaverluke: Twitter.com
- The week that Britain's culture wars broke out | Media | The Observer
- Message in-a-Box
- Welcome to Where I Live | Where I Live
- Utilising Web 2.0 in local government
- MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
- searching for the impact of empowerment report - MORI
- Demos | Publications | State of Trust
- Pew Internet: Teens, Video Games and Civics

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