Simon Wakeman - marketing, public relations and digital communications

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Statistics, research and analysis round-up

Sunday, December 30th, 2007 at 9:00 am

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

What worked in 2007 for marketers
Next Level SMG?s brand strategy trends survey looks at marketers’ high points for 2007 and resolutions for 2008. Based on a survey of 82 marketing execs in a range of industry sectors.

Blogging?s a low-cost, high return marketing tool
New York Times article on the use of blogging as a promotional tool for small businesses (not much hard data, but some useful opinions).

Americans more connected and quite ad-tolerant
Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the ?State of Media Democracy? new-media survey from Deloitte & Touche.

Find more statistics, research and analysis here.

[tags]statistics, research, analysis[/tags]

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Links to interesting information I've spotted recently on the web:

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My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

Simon is an analytic and strategic thinker who is able to communicate his ideas and insights clearly. He was able to bring unique and important perspectives on customer touchpoints to the various teams we worked within…and was always able to motivate for successful new customer programs based on robust data. Rajhev Rajkumar

I would like to endorse Simon’s professional approach when working with us in a freelance position and would not hesitate in recommending him. He has proved his value in picking up concepts and ideas with very little briefing and has always delivered on time - and what we wanted. Nick Bentley, Ether-Ray

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