Comments on: Not as cheap… http://www.simonwakeman.com/2007/12/29/not-as-cheap/ public sector communications and marketing Sun, 05 Sep 2010 14:41:56 +0000 hourly 1 http://wordpress.org/?v=abc By: John Peal http://www.simonwakeman.com/2007/12/29/not-as-cheap/#comment-71079 John Peal Tue, 15 Jan 2008 12:07:51 +0000 http://www.simonwakeman.com/2007/12/29/not-as-cheap/#comment-71079 Yes, it's elegantly done. It reminded me of another piece of clever copy (a strapline actually), which DID use a low price strategy unlike this example. It was for Sekonda watches, which were very cheap Russian watches, just as the Swatch phenomenon hit. They used the line 'Beware of expensive imitations', which managed to communicate they were low cost yet still desirable. I was on your site, Simon, because I'm interested in using Wordpress as a platform for a Parish Council website and needless to say there are no funds! Thanks for the info you share on it. Yes, it’s elegantly done. It reminded me of another piece of clever copy (a strapline actually), which DID use a low price strategy unlike this example. It was for Sekonda watches, which were very cheap Russian watches, just as the Swatch phenomenon hit. They used the line ‘Beware of expensive imitations’, which managed to communicate they were low cost yet still desirable.

I was on your site, Simon, because I’m interested in using WordPress as a platform for a Parish Council website and needless to say there are no funds! Thanks for the info you share on it.

]]> By: Andrew Wake http://www.simonwakeman.com/2007/12/29/not-as-cheap/#comment-68111 Andrew Wake Wed, 02 Jan 2008 09:19:12 +0000 http://www.simonwakeman.com/2007/12/29/not-as-cheap/#comment-68111 I'm with you and Chris on this one. It's a great bit of marketing and reminds me of the Stella Artois 'reassuringly expensive' strapline. I'm sure The Railway will also feature far fewer punch ups too! Happy 2008, Andy I’m with you and Chris on this one. It’s a great bit of marketing and reminds me of the Stella Artois ‘reassuringly expensive’ strapline.

I’m sure The Railway will also feature far fewer punch ups too!

Happy 2008,

Andy

]]> By: Chris Marritt http://www.simonwakeman.com/2007/12/29/not-as-cheap/#comment-67998 Chris Marritt Tue, 01 Jan 2008 19:25:44 +0000 http://www.simonwakeman.com/2007/12/29/not-as-cheap/#comment-67998 That's great, Simon. The word cheap has a powerful stigma attached to it, with the implication of poor quality as strong as the claim that it is inexpensive. I remember being amused when a member of my family once complained about a free gift they'd got (eg, with a magazine). They said: "It (the gift) was free, but it was only cheap." That said, this is the first time I've seen somebody actually use it to their advantage in such a subtly clever way. PLUS it serves Shepherd Neame. It must be good. That’s great, Simon. The word cheap has a powerful stigma attached to it, with the implication of poor quality as strong as the claim that it is inexpensive.
I remember being amused when a member of my family once complained about a free gift they’d got (eg, with a magazine). They said: “It (the gift) was free, but it was only cheap.”
That said, this is the first time I’ve seen somebody actually use it to their advantage in such a subtly clever way.
PLUS it serves Shepherd Neame. It must be good.

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