Simon Wakeman - marketing, public relations and digital communications

Statistics, research and analysis round-up

Sunday, November 11th, 2007 at 9:00 am

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More people growing comfortable with and trusting web 2.0 tools
More than 36% of Web users ?highly trust? the information they receive from friends and acquaintances in their online social networks. But isn’t the trust in the friend/acquaintance, rather than the channel through which information is communicated?

Multitasking Media Users Merge Internet with TV, Other Media - Marketing Charts
Internet users are multitasking more than ever by incorporating various media into an interconnected media experience. And watching television while online (58.3% of respondents) is the most common offline activity connected with internet consumption.

Edelman - the online world: a new constituency
Global research from Edelman looking at online influencers and advocacy in France, Germany, UK and the USA.

Find more statistics, research and analysis here.

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Categories: Statistics, research and analysis