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Statistics, research and analysis round-up

Sunday, October 14th, 2007 at 8:00 am

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European brands not necessarily gung ho on mobile
Mobile messaging is greeted with mixed opinion, according to an independent survey of 50 of Europe?s global brand names.

UK online advertising overtakes direct mail
Internet advertising buoyed the UK advertising industry with above-expectation 41.3 percent year-on-year growth in the first half of ‘07, achieving a half-year high of £1,334.3 million - compared with £917.2 million a year ago.

The television-internet connection
US statistics on use of the internet while watching TV.

Find more statistics, research and analysis here.

[tags]statistics, research, analysis[/tags]

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Comments on “Statistics, research and analysis round-up”

• Direct Marketing » Statistics, research and analysis round-up
  Sunday, October 14th, 2007 at 11:08 pm

  [...] Simon wrote an interesting post today on Statistics, research and analysis round-upHere’s a quick excerptUK online advertising overtakes direct mail Internet advertising buoyed the UK advertising industry with above-expectation 41.3 percent year-on-year growth in the first half of ‘07, achieving a half-year high of £1334.3 million … [...]

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Latest links

Links to interesting information I've spotted recently on the web:

1. Grasping the New Communication Nettle
2. Social reporting at Cisco08 Public Sector Summit
3. Recession proofing the brand called YOU
4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
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6. Making Gmail Your Gateway to the Web
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9. The re-branding of Prince Charles
10. The Ethics of Ghost-Writing in Social Media
11. The World Does Not Need Journalists
12. Tabbloid Turns Feeds into a Personal Magazine
13. Creating an internal Social Media Forum
14. Warning blogger relations mustnt be rushed!
15. Councils told: embrace social networks

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics