Simon Wakeman - marketing, public relations and digital communications

Statistics, research and analysis round-up

Sunday, October 14th, 2007 at 8:00 am

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European brands not necessarily gung ho on mobile
Mobile messaging is greeted with mixed opinion, according to an independent survey of 50 of Europe?s global brand names.

UK online advertising overtakes direct mail
Internet advertising buoyed the UK advertising industry with above-expectation 41.3 percent year-on-year growth in the first half of ‘07, achieving a half-year high of £1,334.3 million - compared with £917.2 million a year ago.

The television-internet connection
US statistics on use of the internet while watching TV.

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Comments on “Statistics, research and analysis round-up”

Direct Marketing » Statistics, research and analysis round-up
Sunday, October 14th, 2007 at 11:08 pm
[...] Simon wrote an interesting post today on Statistics, research and analysis round-upHere’s a quick excerptUK online advertising overtakes direct mail Internet advertising buoyed the UK advertising industry with above-expectation 41.3 percent year-on-year growth in the first half of ‘07, achieving a half-year high of £1334.3 million … [...]