Comments on: Time for a new definition of marketing? http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/ public sector communications and marketing Sun, 05 Sep 2010 14:41:56 +0000 hourly 1 http://wordpress.org/?v=abc By: Haya http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-91462 Haya Tue, 02 Mar 2010 11:38:15 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-91462 Hey Simon, I realize I'm commenting years later but your comments are still open so here it goes:) To start with here is the link where you can get the PDF: tommorow's word, re-evaluating the role of marketing. http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx Regarding your post, I also thought the new CIM definition is verbose. That said, this is inevitable when trying to define the applications of marketing rather than why it exists. As such, I am with the opinion that it is beyond PR, advertising and communication altogether. I'm actually writing a post on that now, which will be posted as an article in our community and on our Facebook group. Might drop by with a more formulated opinion later. Thanks for the read. Best, Haya Hey Simon,

I realize I’m commenting years later but your comments are still open so here it goes:)

To start with here is the link where you can get the PDF: tommorow’s word, re-evaluating the role of marketing.

http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx

Regarding your post, I also thought the new CIM definition is verbose. That said, this is inevitable when trying to define the applications of marketing rather than why it exists. As such, I am with the opinion that it is beyond PR, advertising and communication altogether.

I’m actually writing a post on that now, which will be posted as an article in our community and on our Facebook group. Might drop by with a more formulated opinion later. Thanks for the read.

Best,
Haya

]]> By: AliFallah http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-88686 AliFallah Wed, 24 Sep 2008 19:25:57 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-88686 Hi I'm looking for previous ifficial marketing definitions over time. for example what is definition of marketing between 1930-1950 if you have any informations, please mail me on :pourya62842yahoo.com Thanks Hi
I’m looking for previous ifficial marketing definitions over time.
for example what is definition of marketing between 1930-1950
if you have any informations, please mail me on :pourya62842yahoo.com
Thanks

]]> By: jane http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-88447 jane Thu, 26 Jun 2008 12:49:32 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-88447 i just want to ask you what is the difference between american marketing association's marketing definition from the definition of chatered institute of marketing?. compare and contras for the definition of marketing?AMA and CIM.thanks! i just want to ask you what is the difference between american marketing association’s marketing definition from the definition of chatered institute of marketing?.

compare and contras for the definition of marketing?AMA and CIM.thanks!

]]> By: S. M. Mujahidul Islam http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-72303 S. M. Mujahidul Islam Mon, 21 Jan 2008 19:21:33 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-72303 Hi Simon I support your proposal. Thanks for your creative & innovative ideas. Proceed on your ideas. S. M. Mujahidul Islam Lecturer, Department of Marketing National University, Bangladesh. Hi Simon

I support your proposal. Thanks for your creative & innovative ideas. Proceed on your ideas.

S. M. Mujahidul Islam
Lecturer, Department of Marketing
National University, Bangladesh.

]]> By: Another definition of marketing | Simon Wakeman - Marketing and public relations http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-71300 Another definition of marketing | Simon Wakeman - Marketing and public relations Wed, 16 Jan 2008 07:02:23 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-71300 [...] Welcome to my website. On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email. Thanks for visiting and I hope you enjoy my site.Back in September 2007, the UK’s Chartered Institute of Marketing (CIM) launched a discussion about a new definition of marketing. I wasn’t too taken with it at the time. [...] [...] Welcome to my website. On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email. Thanks for visiting and I hope you enjoy my site.Back in September 2007, the UK’s Chartered Institute of Marketing (CIM) launched a discussion about a new definition of marketing. I wasn’t too taken with it at the time. [...]

]]> By: Simon Young http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49268 Simon Young Thu, 18 Oct 2007 09:31:12 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49268 Interesting. I think it's all part of a larger trend towards blurring professional borders. Joseph Jaffe once said on his podcast, and I thoroughly agreed, that marketers need to know how to do advertising and PR, PR communicators needed to understand advertising and marketing, and advertisers needed to understand more about PR and marketing. I see it reflected in the growing number of agencies trying to offer genuinely integrated solutions. If there's pressure on agencies to be that agile and discipline-agnostic, how much more do practitioners need to be on their toes. Must make life hard for marketers and PR people, but it does provide a lot of business and career opportunity for people who can bridge the gap, or at least translate the different languages used to describe some of the same things. Interesting. I think it’s all part of a larger trend towards blurring professional borders. Joseph Jaffe once said on his podcast, and I thoroughly agreed, that marketers need to know how to do advertising and PR, PR communicators needed to understand advertising and marketing, and advertisers needed to understand more about PR and marketing.

I see it reflected in the growing number of agencies trying to offer genuinely integrated solutions. If there’s pressure on agencies to be that agile and discipline-agnostic, how much more do practitioners need to be on their toes.

Must make life hard for marketers and PR people, but it does provide a lot of business and career opportunity for people who can bridge the gap, or at least translate the different languages used to describe some of the same things.

]]> By: Simon http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49262 Simon Thu, 18 Oct 2007 08:57:54 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49262 Thanks for the comments guys. The more I think about the two disciplines, especially as I study for the CIPR Diploma, I see how closely they are aligned. There are some many interdependencies that it is difficult to separate the two, often to the degree that I start to see them as a single profession, rather than as two discrete professions. I'll probably get hung, drawn and quartered for saying that, but it does often seem that those with vested interests (eg professional associations) seek to perpetuate a distinction between the two professions, when in practice they are become closer than ever before. The way I see it at the simplest level is that marketing is about changing behaviour and PR is about reputation. And to change behaviour, the right reputation is crucial to being able to market with credibility. Thanks for the comments guys.

The more I think about the two disciplines, especially as I study for the CIPR Diploma, I see how closely they are aligned.

There are some many interdependencies that it is difficult to separate the two, often to the degree that I start to see them as a single profession, rather than as two discrete professions.

I’ll probably get hung, drawn and quartered for saying that, but it does often seem that those with vested interests (eg professional associations) seek to perpetuate a distinction between the two professions, when in practice they are become closer than ever before.

The way I see it at the simplest level is that marketing is about changing behaviour and PR is about reputation. And to change behaviour, the right reputation is crucial to being able to market with credibility.

]]> By: Simon Young http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49252 Simon Young Thu, 18 Oct 2007 08:22:51 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49252 Thanks for that Andrew, but I can't take credit for the succinctness - that definition was lifted from a paper by Professors Stephen Vargo and Robert Lusch. But thanks anyway! And Simon, yes I'd be interested in your thoughts on the future convergence of PR and marketing. Thanks for that Andrew, but I can’t take credit for the succinctness – that definition was lifted from a paper by Professors Stephen Vargo and Robert Lusch. But thanks anyway!

And Simon, yes I’d be interested in your thoughts on the future convergence of PR and marketing.

]]> By: Andrew Wake http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49251 Andrew Wake Thu, 18 Oct 2007 08:11:12 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-49251 To be honest I think I preferred CIM's original definition of marketing and like yourself, I'm a bit perplexed by the over wordy replacement. I doubt they'll be getting a plain English award for that one! Actually, Simon Young's offering seems far more succinct. As someone with a foot in both the CIM and CIPR camps how do you feel about the possibility of a future convergance of both roles? To be honest I think I preferred CIM’s original definition of marketing and like yourself, I’m a bit perplexed by the over wordy replacement. I doubt they’ll be getting a plain English award for that one! Actually, Simon Young’s offering seems far more succinct.

As someone with a foot in both the CIM and CIPR camps how do you feel about the possibility of a future convergance of both roles?

]]> By: Simon Young http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-46916 Simon Young Sun, 07 Oct 2007 03:46:16 +0000 http://www.simonwakeman.com/2007/09/27/time-for-a-new-definition-of-marketing/#comment-46916 Hi Simon, Here's a nice concise one from Vargo and Lusch, the guys who brought us Service-Dominant logic of marketing: "To collaborate with customers and partners to create and sustain value." It's not a thorough definition, but one that seems to catch the zeitgeist of marketing thinking at the moment. I think? I'm just writing an article explaining service-dominant logic at the moment, and I can confirm boiling down is much needed. After a while it gets nearly impossible to avoid nearly-meaningless buzzwords! Hi Simon,

Here’s a nice concise one from Vargo and Lusch, the guys who brought us Service-Dominant logic of marketing:

“To collaborate with customers and partners to create and sustain value.”

It’s not a thorough definition, but one that seems to catch the zeitgeist of marketing thinking at the moment. I think?

I’m just writing an article explaining service-dominant logic at the moment, and I can confirm boiling down is much needed. After a while it gets nearly impossible to avoid nearly-meaningless buzzwords!

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