Simon Wakeman - marketing, public relations and digital communications

What’s behind a community?

Monday, August 27th, 2007 at 9:21 pm

Welcome to my website. On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.
Thanks for visiting and I hope you enjoy my site.

Ian Delaney at twopointouch.com has an interesting post about how to characterise a community.

He makes the point that the behavioural psychology behind communities probably isn’t that different in online communities compared to offline communities - indeed the three sources he references all pre-date the internet as we know it now.

I agree with Ian on that point - many of the communities, groups and behaviours that exist on the internet are in many ways the same as exist offline.

What’s different now is that technology has enabled the same things to happen, but has taken away geographical, social, economic and temporal boundaries that previously existed that limited the frequency with which said things could happen.

[tags]twopointouch, ian+delaney, community, behavioural+pscyhology[/tags]

Tags: , , , , ,
Categories: Public relations, Social media

Leave your comment



Check out
my rules for posting comments on my website.

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

Recent posts

Tags

Marketing Public relations public+relations social+media Blogging Social media Branding RSS Podcasting statistics web+development News CIPR Wordpress -research-and-analysis General Events Web strategy Careers personal+development

Archives

Blogroll

Check out the blogs, podcasts and vidcasts I'm following on my blogroll page.

Keeping fit

In my spare time I like to run and cycle. I track my runs and bike rides using the superb RunningAHEAD website: