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Statistics, research and analysis round-up - w/e 13 July 2007

Friday, July 13th, 2007 at 9:24 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

PR industry’s adoption of social media
Good white paper on how the PR industry is shaping up to the challenges of social media and finding new competition a challenge in that space.

Marketing Pilgrim Essays
A free e-book with insights on search engine optimization, pay-per-click management and social media marketing.

Ninety per cent of marketers want to launch social media projects
Survey from Lewis PR shows enthusiasm for social media also shows a fair amount of reluctance among marketers too. [The survey's press release is in the news section of the Lewis PR website, but it's a nasty flash site so I can't link to the release itself]

Participation in US social media
Good visual from BusinessWeek, based on Forrester’s data, looking at who’s using which social media tool in the US.

Pew/Internet home broadband adoption statistics for US
47% of US adults have high-speed internet connections at home.

UK attitudes to mobile advertising
Looks at different types of mobile advertising tools and their effectiveness with different customer groups.

People want expert-generated content
Web users are turning back to experts they can trust in the face of untrustworthy user-generated content. Not convinced on this one - people place trust in bloggers (they know), not just blogs generally.

Virtual worlds not just for grown-ups
Report from ClickZ on the growth of virtual worlds tailored to younger audiences.

Find more statistics, research and analysis here.

[tags]marketing+pilgrim, SEO, pay+per+click, social+media+marketing, lewis+pr, businessweek, forrester, social+media, mobile+advertising, virtual+worlds [/tags]

Tags:  mobile+advertising, -research-and-analysis, Blogging, businessweek, Email marketing, forrester, lewis+pr, Marketing, marketing+pilgrim, pay+per+click, Public relations, Search engine optimisation, SEO, Social media, social+media, social+media+marketing, statistics, virtual+worlds 

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Latest links

Links to interesting information I've spotted recently on the web:

1. Hiscox: the benefits of bravery
2. FAQ’s about Twitter Strategy and Public Relations
3. The re-branding of Prince Charles
4. The Ethics of Ghost-Writing in Social Media
5. The World Does Not Need Journalists
6. Tabbloid Turns Feeds into a Personal Magazine
7. Creating an internal Social Media Forum
8. Warning blogger relations mustnt be rushed!
9. Councils told: embrace social networks
10. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
11. e-Published: my e-book, Brands in Networks...
12. Research brief links engagement, business improvement to internal use of Web 2.0
13. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
14. What is Social Media? eBook on Mashable
15. Cook & Hopkins Social Media Report - 3rd Edition

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics