Blog RSS
 Comments RSS
 Get blog by email
 My bookmarks
 LinkedIn profile
 Facebook profile

 Twitter latest
doing some very dull invoicing and admin stuff. important but uninteresting!

Recent posts

• More interesting stuff on the web
• More interesting stuff on the web this week
• Marketing and public relations students take note
• How the credit crunch affects media consumption
• A brilliant resource for public sector social media
• Conference reflections - local government, social media and mobile internet
• Local government and social media presentation
• Proving identity in social media
• What I learnt about Powerpoint today - presenter’s tips
• Mobile web presentation - Public Sector Forums conference
• Not much interesting stuff on the web this week
• On the road next week - speaking at…
• Role of social media in local government - project report
• This week’s interesting stuff round-up
• Ghost writing, social media and ethics

Tags

Marketing social+media public+relations Public relations Blogging Social media statistics Branding RSS web+development CIPR Podcasting Events News Wordpress chartered+institute+of+public+relations -research-and-analysis General Advertising Web strategy

Archives

• January 2009 (1)
• December 2008 (9)
• November 2008 (13)
• October 2008 (10)
• September 2008 (7)
• August 2008 (13)
• July 2008 (1)
• May 2008 (3)
• April 2008 (5)
• March 2008 (4)
• February 2008 (2)
• January 2008 (13)
• December 2007 (5)
• November 2007 (12)
• October 2007 (2)
• September 2007 (9)
• August 2007 (12)
• July 2007 (11)
• June 2007 (23)
• May 2007 (15)
• April 2007 (24)
• March 2007 (21)
• February 2007 (16)
• January 2007 (26)
• December 2006 (16)
• November 2006 (20)
• October 2006 (26)
• September 2006 (22)
• August 2006 (12)
• July 2006 (13)
• June 2006 (7)
• May 2006 (8)
• April 2006 (3)
• March 2006 (2)
• January 2006 (1)
• December 2005 (1)
• November 2005 (1)
• October 2005 (1)
• November 2004 (1)
• August 2004 (2)
• July 2004 (1)
• February 2004 (1)
• January 2004 (1)
• September 2003 (1)
• January 2003 (1)

Accepting second best

Monday, July 9th, 2007 at 9:47 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Every day on my drive to work I pass a Little Chef restaurant.

Around six months ago it had new fascia signs installed, but this one on the front appeared to be too small for the sign it replaced, leaving a fair-sized and visible gap on the left hand side.

Since then the sign hasn’t been replaced or fixed up.

If you settle for second best on the outside of your business, what does that tell your customers about what goes on inside?

[tags]little+chef, branding, signage, visual+identity, customer+experience[/tags]

Tags: Branding, Customer experience, customer+experience, little+chef, signage, visual+identity

Permalink Trackback address Comments RSS feed

Comments on “Accepting second best”

• Ian Delaney
  Thursday, July 12th, 2007 at 12:02 am

  That is a fantastic picture and really says everything you need to know. Are they deliberately becoming ‘retro’ like wimpy cafe’s in the 90s, I wonder?

• Simon
  Thursday, July 12th, 2007 at 8:52 pm

  The interior is pretty retro too. Interesting news today that the potential sale of the business could be tied up with a condition about retaining the logo (http://news.bbc.co.uk/1/hi/business/6281958.stm).

  There’s definitely a brand there, although personally I’d question its relevance now.

Leave your comment

Name (required)

Email (required)

Website

Your comment

Notify comments via e-mail

Check out my rules for posting comments on my website.

Latest links

Links to interesting information I've spotted recently on the web:

1. Grasping the New Communication Nettle
2. Social reporting at Cisco08 Public Sector Summit
3. Recession proofing the brand called YOU
4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
5. How Rich Is Your Communication In A Conflict?
6. Making Gmail Your Gateway to the Web
7. Hiscox: the benefits of bravery
8. FAQ’s about Twitter Strategy and Public Relations
9. The re-branding of Prince Charles
10. The Ethics of Ghost-Writing in Social Media
11. The World Does Not Need Journalists
12. Tabbloid Turns Feeds into a Personal Magazine
13. Creating an internal Social Media Forum
14. Warning blogger relations mustnt be rushed!
15. Councils told: embrace social networks

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics