Accepting second best
Monday, July 9th, 2007 at 9:47 pm
Welcome to my website. On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.
Thanks for visiting and I hope you enjoy my site.
Every day on my drive to work I pass a Little Chef restaurant.
Around six months ago it had new fascia signs installed, but this one on the front appeared to be too small for the sign it replaced, leaving a fair-sized and visible gap on the left hand side.
Since then the sign hasn’t been replaced or fixed up.
If you settle for second best on the outside of your business, what does that tell your customers about what goes on inside?
[tags]little+chef, branding, signage, visual+identity, customer+experience[/tags]
Tags: Branding, Customer experience, customer+experience, little+chef, signage, visual+identity
Categories: Branding, Customer experience
RSS feed for my blog
Receive blog by email
My bookmarks on del.icio.us
My profile on LinkedIn
My profile on Facebook
Thursday, July 12th, 2007 at 12:02 am
That is a fantastic picture and really says everything you need to know. Are they deliberately becoming ‘retro’ like wimpy cafe’s in the 90s, I wonder?
Thursday, July 12th, 2007 at 8:52 pm
The interior is pretty retro too. Interesting news today that the potential sale of the business could be tied up with a condition about retaining the logo (http://news.bbc.co.uk/1/hi/business/6281958.stm).
There’s definitely a brand there, although personally I’d question its relevance now.