Simon Wakeman - marketing, public relations and digital communications

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Statistics, research and analysis round-up - w/e 22 June 2007

Friday, June 22nd, 2007 at 9:58 pm

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Online retailers fall down on customer service
Research with 62 UK online retailers shows surprisingly poor customer service, with 45% of retailers not replying to emails and almost half of those that did reply didn’t actually answer the queries put to them.

But 78% of shoppers are happy with online retailers
So says an IMRG report covered by e-consultancy. Web was purchase channel of choice for books, DVDs, CDs online, travel bookings and tickets.

Eight out of ten homes now have digital television
Latest figures from Ofcom also show that Freeview has overtaken Sky as the biggest provider of digital television in the UK.

Shoppers miss out on savings by staying offline
People are more worried (than they should be) about paying with their credit card online, and this leads them to pay higher prices by not shopping around.

[tags]online+shopping, IMRG, Talisma, Ofcom, OFT, Sky, Freeview[/tags]

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Links to interesting information I've spotted recently on the web:

  1. Hiscox: the benefits of bravery
  2. FAQ’s about Twitter Strategy and Public Relations
  3. The re-branding of Prince Charles
  4. The Ethics of Ghost-Writing in Social Media
  5. The World Does Not Need Journalists
  6. Tabbloid Turns Feeds into a Personal Magazine
  7. Creating an internal Social Media Forum
  8. Warning blogger relations mustnt be rushed!
  9. Councils told: embrace social networks
  10. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  11. e-Published: my e-book, Brands in Networks...
  12. Research brief links engagement, business improvement to internal use of Web 2.0
  13. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  14. What is Social Media? eBook on Mashable
  15. Cook & Hopkins Social Media Report - 3rd Edition

Latest bookmarks RSS logo

My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

I highly recommend Simon. He is an experienced marketing manager with excellent digital channel skills. He thinks strategically, is exceptionally reliable - always delivering on time and with good quality - and is also a good team player…It was great to have him on the team at Egg. Wendy Schratz, Egg

Simon was energetic, focused and displayed a commercial and pragmatic approach at delivering propositions. I found he was able to deliver projects within plan through building great relationships with his team and those in other disciplines or with suppliers. Nick Kusalic, Egg

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