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Statistics, research and analysis round-up - w/e 8 June 2007

Saturday, June 9th, 2007 at 10:14 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Rapid growth in UK mobile search
Increased wireless internet connectivity and increased awareness of mobile internet increase use of local mobile search.

Selling online is all about customer experience
I guess it makes sense, but a good customer experience on a website means more customer loyalty and greater likelihood of financial success.

UK boasts most active online population
Latest data from comScore on internet usage by country. Also covered here.

Web shoppers want to recreate the social experience
There are two types of shoppers: rational and social. So far web retail has focussed on the rational, so now the big opportunity is the social shopper. How can online retailers recreate the social nature of shopping online?

Podcasts not just for young people
Statistics on who’s listening to podcasts, with 35-44 year olds showing surprisingly high listenership.

Young women lead UK internet use
Women aged 18 to 34 are the single biggest group of UK web users, according to figures from Nielsen/Ratings.

Web shoppers’ expectations continue to rise
Snazzy features such as enhanced search, ratings/reviews, and the ability to zoom and spin product photos can increase customer loyalty to web retailers.

Find more statistics, research and analysis here.

Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy

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Latest links

Links to interesting information I've spotted recently on the web:

1. Councils told: embrace social networks
2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
3. e-Published: my e-book, Brands in Networks...
4. Research brief links engagement, business improvement to internal use of Web 2.0
5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
6. What is Social Media? eBook on Mashable
7. Cook & Hopkins Social Media Report - 3rd Edition
8. What does really advanced IC look like?
9. Trust, the Media & the public sector

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. Welcome to Where I Live | Where I Live
2. Utilising Web 2.0 in local government
3. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
4. searching for the impact of empowerment report - MORI
5. Demos | Publications | State of Trust
6. Pew Internet: Teens, Video Games and Civics
7. Advance » Blog Archive » Homepage redesign harder than it looks
8. Final Report Available - Youth Work and Social Networking Research Project
9. How are young people using social media?
10. RSS plugin for WordPress » :: TechBlog ::