Statistics, research and analysis round-up - w/e 8 June 2007
Saturday, June 9th, 2007 at 10:14 pm
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Rapid growth in UK mobile search
Increased wireless internet connectivity and increased awareness of mobile internet increase use of local mobile search.
Selling online is all about customer experience
I guess it makes sense, but a good customer experience on a website means more customer loyalty and greater likelihood of financial success.
UK boasts most active online population
Latest data from comScore on internet usage by country. Also covered here.
Web shoppers want to recreate the social experience
There are two types of shoppers: rational and social. So far web retail has focussed on the rational, so now the big opportunity is the social shopper. How can online retailers recreate the social nature of shopping online?
Podcasts not just for young people
Statistics on who’s listening to podcasts, with 35-44 year olds showing surprisingly high listenership.
Young women lead UK internet use
Women aged 18 to 34 are the single biggest group of UK web users, according to figures from Nielsen/Ratings.
Web shoppers’ expectations continue to rise
Snazzy features such as enhanced search, ratings/reviews, and the ability to zoom and spin product photos can increase customer loyalty to web retailers.
Find more statistics, research and analysis here.
Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
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