Comments on: Is the Innocent brand losing its magic?

By: Two (and a bit years on… | PRBLOGGER.COM - PR blog)

Two (and a bit years on… | PRBLOGGER.COM - PR blog) — Mon, 26 May 2008 10:38:20 +0000

[...] Innocent Drinks rock. I think they do although Simon Wakeman isn’t so sure. [...]

By: Inside Innocent | Simon Wakeman

Inside Innocent | Simon Wakeman — Thu, 21 Jun 2007 21:01:14 +0000

[...] couple of weeks ago I posted some thoughts about the Innocent brand. Interestingly Dan from Innocent picked up the post and [...]

By: Stephen Davies

Stephen Davies — Sat, 09 Jun 2007 12:05:11 +0000

On my ‘things to do before I leave London’ list is to pop into Fruit Towers and the see the Innocent chaps/chapettes.

There’s an invite on every carton they produce so it would be rude not to.

By: dan at innocent

dan at innocent — Thu, 07 Jun 2007 20:31:45 +0000

We simply find more great people to come and work with us (I say ’simply’, but it’s obviously quite tough finding precisely the right people to come and fill the gaps at Fruit Towers).

There seems to be some sort of latent feeling in business that big is bad. Well, I disagree. Big is big, and bad is bad. We want to be big AND great. It can be done, so we’re going to give it a go. And we’ll only be able to do it if we find great people to come and help us.

By: Simon

Simon — Thu, 07 Jun 2007 20:27:17 +0000

Thanks for dropping by and leaving a comment Dan.

As the business grows larger and larger, how do you guys try to keep true to brand values with a larger team?

By: dan at innocent

dan at innocent — Thu, 07 Jun 2007 20:21:47 +0000

Hopefully we aren’t losing our magic Simon. If you ever fancy popping in to see for yourself, you’re more than welcome.