Simon Wakeman - marketing, public relations and digital communications

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Starting the CIPR diploma today

Monday, June 4th, 2007 at 6:00 am

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On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

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I figured it was about time I got myself a PR qualification, so today’s my first day studying for the CIPR Diploma in Public Relations.

I’d been thinking about studying for a while, but had been struggling with the course venues being in London and centres throughout the UK, but none particularly near home.

With a young family, a full-time job, a consultancy business and a bit of a social life, there just wasn’t the time to commit to travelling more than two hours regularly for face to face learning.

So when CIPR launched the online learning route for the diploma, I was keen to sign up.

Having studied for Chartered Institute of Marketing qualifications by distance learning I’m aware of the pitfalls and challenges that distance learning presents, so it’ll be interesting to see how technology is used to minimise these.

So far the Moodle-based seems quite straightforward and has some interesting features that may well enhance the learning experience.

From the course I hope to be able to underpin my PR experience with a solid theoretical base as well as develop my analytical and decision-making skills in PR.

I came into PR from a pure marketing background, so while I have PR experience, the theory will really help (I like theories and reasoning, it’s just the way I am).

One of the joys of studying is learning with other people and debating issues to increase depth of understanding, so hopefully the other people on the course and the technology will come together to make this happen.

Plus, of course, hopefully the other students on the course will be good professional contacts for the future.

It’ll also be interesting to see how studying affects my blogging. I’ll still be making the time to blog, but I suspect there will be a few posts that are influenced by what I’m studying at the time.

The course lasts one year, so hopefully next summer I’ll be celebrating passing the diploma - fingers crossed!

[tags]CIPR, chartered+institute+of+public+relations, CIPR+Diploma[/tags]

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Comments on “Starting the CIPR diploma today”

  • Heather Yaxley

    Simon - Good luck with your studies. I’m sure you will find the course challenging and interesting. I also look forward to reading your views on some of the areas you cover (particularly critical perspectives) - and especially as they affect your views coming from a more marketing perspective.

  • Simon

    Thanks Heather - I look forward to some interesting academic discussions over the coming year. I can’t wait to get stuck in, although it’s a bit of a change reading academic papers compared to the things I read day to day - I expect I’ll get used to it.

  • Don’t Panic Guide to Social Media - presentation | Simon Wakeman - Marketing and public relations

    [...] local government (and other public sector organisations), including some initial findings from my CIPR Diploma and case studies from Medway [...]

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Links to interesting information I've spotted recently on the web:

  1. Councils told: embrace social networks
  2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  3. e-Published: my e-book, Brands in Networks...
  4. Research brief links engagement, business improvement to internal use of Web 2.0
  5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  6. What is Social Media? eBook on Mashable
  7. Cook & Hopkins Social Media Report - 3rd Edition
  8. What does really advanced IC look like?
  9. Trust, the Media & the public sector

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  2. Pew Internet: Teens, Video Games and Civics
  3. Advance » Blog Archive » Homepage redesign harder than it looks
  4. Final Report Available - Youth Work and Social Networking Research Project
  5. How are young people using social media?
  6. RSS plugin for WordPress » :: TechBlog ::

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

I wanted to turn an expensive print publication into an inexpensive, versatile online publication…I’d noted Simon Wakeman’s work in turning WordPress blogging software into full content management websites and asked if he could help with our magazine…his work is excellent. Richard Bailey, Behind the Spin

I have always found him knowledgeable, pleasant and professional…I would happily recommend him to anyone needing a professional advisor in the areas of social media, web 2.0 and public sector communications although it’s worth mentioning that his skill set is much wider than that. Raul Gonzalez, Ether-Ray

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