Simon Wakeman - marketing, public relations and digital communications

Monthly archive: June 2007

Statistics, research and analysis round-up - w/e 29 June 2007

Saturday, June 30th, 2007 at 9:51 pm

A round-up of statistics, analysis and research that I spotted this week.

Tags: -research-and-analysis, Advertising, advertising+association, canada, digital+mums, Direct marketing, EIAA, Marketing, Mediascope+europe, Public relations, Social media, social+networks, statistics
Categories: Advertising, Direct marketing, Marketing, Public relations, Social media, Statistics, research and analysis

Why PR people should care about social media

Tuesday, June 26th, 2007 at 10:52 pm

David Phillips explains why social media is so important in public relations.

Tags: Public relations, Social media
Categories: Public relations, Social media

Ramblings on Facebook, social networking and the future

Sunday, June 24th, 2007 at 10:11 pm

Facebook is everywhere at the moment, but what’s the future for the many new social networking sites launching every week?

Tags: Public relations, Social media
Categories: Public relations, Social media

Statistics, research and analysis round-up - w/e 22 June 2007

Friday, June 22nd, 2007 at 9:58 pm

A round-up of statistics, analysis and research that I spotted over the past fortnight.

Tags: -research-and-analysis, Freeview, IMRG, ofcom, OFT, online+shopping, Sky, statistics, Talisma
Categories: Statistics, research and analysis

Looking back at the CIPR Northern Conference

Friday, June 22nd, 2007 at 2:50 pm

I presented at the CIPR’s Northern Conference in Newcastle yesterday and enjoyed the opportunity to find out about PR in the north-east.

Tags: andy+wake, BALTIC, chartered+institute+of+public+relations, CIPR, claire+byers, dont+panic, Events, laurel+hetherington, liz+lewis-jones, medway+council, mixit, newcastle, nicky+wake, podcast, Podcasting, Public relations, Public sector, Reviews, stephen+davies
Categories: Events, Podcasting, Public relations, Public sector, Reviews

Inside Innocent

Thursday, June 21st, 2007 at 10:00 pm

David Taylor’s been inside Innocent HQ and has some interesting observations on what he saw.

Tags: Branding, innocent, Marketing
Categories: Branding, Marketing

Unlocking the power of information

Friday, June 15th, 2007 at 8:19 am

The government has a lot of data. How can it use it for to help improve public sector communications?

Tags: data, Marketing, mash-ups, Online video, Public relations, Public sector, Social media, uk+government
Categories: Marketing, Online video, Public relations, Public sector, Social media

A sound bit of branding theory

Thursday, June 14th, 2007 at 11:11 pm

James Hammond is a man with some interesting theories on branding. I went along to hear what he had to say.

Tags: brand+halo, brand+strategy, Branding, james+hammond, Marketing, Personal development
Categories: Branding, Marketing, Personal development

Quote of the day

Tuesday, June 12th, 2007 at 6:59 am

Quote of the day from Gavin Hilton (Planning Director, WWAV Rapp Collins)

Tags: brand+experience, Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy, WWAV+Rapp+Collins
Categories: Branding, Customer experience, Direct marketing, Marketing, Public relations, Social media, Web strategy

Evolution of digital communication tools

Monday, June 11th, 2007 at 7:51 am

Digital communication tools are evolving rapidly. Here’s a simple strategic way to see why new tools have been adopted so quickly.

Tags: Alex+Iskold, Blogging, digital+communications, Marketing, Public relations, Read/WriteWeb, Social media
Categories: Blogging, Marketing, Public relations, Social media

Statistics, research and analysis round-up - w/e 8 June 2007

Saturday, June 9th, 2007 at 10:14 pm

A round-up of statistics, analysis and research that I spotted this week.

Tags: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy
Categories: Business development, Customer experience, Direct marketing, Email marketing, Marketing, Podcasting, Public relations, Sales, Search engine optimisation, Social media, Web strategy

More on weather and the web

Thursday, June 7th, 2007 at 8:30 am

My post last week on the influence of weather on web traffic attracted the attention of self-confessed weather nut Andrew Bond from Metcheck.

Tags: Marketing, Public relations
Categories: Marketing, Public relations

Chewing the new PR fat once again

Wednesday, June 6th, 2007 at 9:34 pm

I spent yesterday up in London at a Delivering the New PR conference once again.

Tags: andy+wake, Blogging, conference, david+phillips, delivering+the+new+pr, dont+panic+projects, Events, ian+delaney, Marketing, neville+hobson, Online video, Podcasting, Public relations, RSS, Social media, stephen+davies, stuart+bruce, Twitter, Video podcasting, Web strategy
Categories: Blogging, Events, Marketing, Online video, Podcasting, Public relations, RSS, Social media, Twitter, Video podcasting, Web strategy

Is the Innocent brand losing its magic?

Wednesday, June 6th, 2007 at 9:11 pm

The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business?

Tags: brand+positioning, brand+strategy, Branding, innocent, innocent+smoothies, Marketing, this+water
Categories: Branding, Marketing

Dealing with salespeople at work

Tuesday, June 5th, 2007 at 1:13 am

One of the less enjoyable parts of my role heading up marketing and PR at Medway Council is the endless stream of salespeople who want a slice of my time.

Tags: adsales, Marketing, Public relations, Public sector, Sales, sales+people, sales+strategy, sales+tips, salesman, selling
Categories: Marketing, Public relations, Public sector, Sales

London 2012 brand launch - the aftermath

Monday, June 4th, 2007 at 10:26 pm

It’s been an interesting day - having been at the launch of the London 2012 brand this morning and then getting home this evening to read the reaction to the new logo online.

Tags: Blogging, brand, Branding, logo, london, london+2012, london+2012+logo, Marketing, olympics, paralympics, Public relations, Social media
Categories: Blogging, Branding, Marketing, Public relations, Social media