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Launching the new London 2012 brand
Thursday, May 31st, 2007 at 9:43 pm
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On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled.
The brand identity for an event as significant as the Olympics plays an important role in setting the tone for the run-up to the games, the event itself and the legacy that persists afterwards.
The London games are meant to be all about
staging an inspirational Games that capture the imagination of young people around the world and leave a lasting legacy.
It’ll be interesting to see what the new London 2012 brand is, and see how the aspirations and values of the games translate into the brand itself.
The grand unveiling is at 11am on Monday in London. It’s an invited audience only but, thanks to Simon Collister at Edelman, I’m lucky enough to be going along.
If you want to be among the first people to see the brand as it’s unveiled, you can register now for instant access on the web as soon as the brand is unveiled at 11am on Monday. To register just head over to www.london2012.com and enter your email address right now.
Update: posts from the launch here and here, and further analysis here.
Image credit: http://www.benmautner.com/widerangle/2005/07/olympic-logos.html
Tags: Branding, Events, london+2012, Marketing, olympics, paralympics, Public relations
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Friday, June 1st, 2007 at 8:49 am
Thanks for the mention, Simon!
Friday, June 1st, 2007 at 11:41 am
As someone who prefers a good logo to a cup of tea I can’t wait to see the newly unveiled Olympic brand identity even though it’ll be slightly after the privileged few!
Does anyone know who designed it and more importantly are any events being held in Medway?
Friday, June 1st, 2007 at 3:59 pm
Ahh. that’s the point. Go to the London 2012 site and register and you can see it BEFORE the privledged few.
Sunday, June 3rd, 2007 at 8:08 pm
Wolf Ollins has created the logo and brand
Monday, June 4th, 2007 at 12:25 pm
[...] It looks like the organisers have gone for a logo that appeals to the young audience that the games seek to inspire. It’s certainly a bold visual statement compared to previous games logos. [...]