Comments on: Does newscounter’s right to reply really help communicators?

By: James Thellusson

James Thellusson — Thu, 07 Jun 2007 08:19:46 +0000

To Dan’s points…but most do what you say already. And it isnt enough for them. The problem is the consumer tends not to go to the corporations web site to ‘hear their side’. If they do, the surveys show they dont ‘buy what the see there’. One of the key strengths of this site is that it isn’t the corporate site which is why it needs to stay impartial and non judgemental.

If you look at the Baby Products versus Which story on the home page at the moment, you can see another emerging value in the site for corporations or indidivuals. They’re ‘winning’ the battle for public opinion with Which!. That’s a new asset they can re-use in their battle to challenge Which and balance public opinion.

By: Dan Schawbel

Dan Schawbel — Sat, 12 May 2007 03:25:51 +0000

Cool concept…..seems like this new website has a lot of great features

By: Heather Yaxley

Heather Yaxley — Wed, 09 May 2007 08:10:26 +0000

I just don’t see the value of this – beyond helping clients feel better when they think the media has been unfair. Rather than a one-off “feelgood” Newscounter piece, the organisation would do better to build more positive relationships with the media, use their own online communications to present clearly their perspective (or better still a balanced account) and learn to SEO their strengths so they come up when a story is searched.

Of course if a story is true, no amount of presenting your “side” is going to balance out the fact that you need to do something to address the problem.

By: Newscounter

Newscounter — Wed, 09 May 2007 08:04:51 +0000

Thanks for your advice, Simon. We will work on your suggestions – I’d particularly like to do RSS when budget allows.

Newscounter is particularly applicable for the generation of people who still access news, but do so online rather than by reading a newspaper. You’re right that the web provides an opportunity to build a readership which challenges the volume of national newspapers (although many of these will be different people).

As a subscriber to Newscounter, you can measure the success by:
* the proportion of key stakeholders that read the response
* the number of times the search engine advert is displayed
* the number of click throughs from blogs

Hope this is helpful and we can use your input to improve the service.