Simon Wakeman - marketing, public relations and digital communications

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Statistics, research and analysis round-up - w/e 4 May 2007

Saturday, May 5th, 2007 at 7:43 am

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

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Almost half of users dismiss advertising on social networks
Research by NMA/Brand Strategy suggests 49% of respondents rated ads on sites like Friends Reunited, Bebo, MySpace or Facebook as ‘bad’. I’m not exactly sure what a bad rating means, but it’s not good!

Europe’s digital economy growing strongly
More households embrace convergence between fixed, mobile and Internet services. Almost 30% are now connected to the internet via high-speed broadband links and households increasingly use mobile phones as fixed lines become less popular.

UK Search Engine Marketing Report 2007
E-consultancy’s latest research offering looks at search engine marketing. Free sample content, but you’ll have to pay for the full report. Based on the quality of previous E-consultancy research I’ve read, it’ll be worth paying for.

Find more statistcs, research and analysis here.

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Latest links RSS logo

Links to interesting information I've spotted recently on the web:

  1. Councils told: embrace social networks
  2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  3. e-Published: my e-book, Brands in Networks...
  4. Research brief links engagement, business improvement to internal use of Web 2.0
  5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  6. What is Social Media? eBook on Mashable
  7. Cook & Hopkins Social Media Report - 3rd Edition
  8. What does really advanced IC look like?
  9. Trust, the Media & the public sector

Latest bookmarks RSS logo

My most recent bookmarks from del.icio.us:

  1. Welcome to Where I Live | Where I Live
  2. Utilising Web 2.0 in local government
  3. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  4. searching for the impact of empowerment report - MORI
  5. Demos | Publications | State of Trust
  6. Pew Internet: Teens, Video Games and Civics
  7. Advance » Blog Archive » Homepage redesign harder than it looks
  8. Final Report Available - Youth Work and Social Networking Research Project
  9. How are young people using social media?
  10. RSS plugin for WordPress » :: TechBlog ::

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

Simon’s core strengths were around being insight led, marketing and experience planning, and successful delivery. Simon led the ‘paperless credit card agreement’ strategy and agreed a solution which met the needs of all the stakeholders…the 1st solution of it’s kind at the time in the UK market and widely adopted by the industry since. Mike Beddington, Egg

Simon has worked for our company on several occasions over many years. He has constantly delivered the desired outcomes, on time and to budget. Nick Bentley, Ether-Ray

Keeping fit

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