Monthly archive: May 2007
Delivering the New PR 2.0 in London
Thursday, May 31st, 2007 at 11:19 pm
Next Tuesday 5 June the Delivering the New PR 2.0 conference rolls into London and I’m going.
Tags: andy+wake, Blogging, delivering+the+new+PR+2.0, dont+panic, Events, Marketing, neville+hobson, Podcasting, Public relations, Public sector, Regulations and laws, Social media, stuart+bruce, tom+murphy, Video podcasting
Categories: Blogging, Events, Marketing, Podcasting, Public relations, Public sector, Regulations and laws, Social media, Video podcasting
Launching the new London 2012 brand
Thursday, May 31st, 2007 at 9:43 pm
On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled, and you can get a look as soon as it’s unveiled at 11am.
Tags: Branding, Events, london+2012, Marketing, olympics, paralympics, Public relations
Categories: Branding, Events, Marketing, Public relations
What do you do when it rains?
Wednesday, May 30th, 2007 at 11:38 pm
A miserable bank holiday weekend led to a big jump in online shopping.
Tags: -research-and-analysis, bank+holiday, Blogging, heather+hopkins, hitwise, Marketing, seasonality, Social media, statistics, weather, Web strategy
Categories: Blogging, Marketing, Social media, Statistics, research and analysis, Web strategy
What makes a good news release
Wednesday, May 30th, 2007 at 11:15 pm
HookJab points to an interesting example of where three different university PR departments have produced news releases on the same story.
Tags: hookjab, news+release, press+release, Public relations
Categories: Public relations
Statistics, research and analysis round-up - w/e 25 May 2007
Monday, May 28th, 2007 at 9:22 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, ofcom, Online video, Podcasting, Public relations, Search engine optimisation, Social media, statistics, Web strategy, web+2.0
Categories: Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, Online video, Podcasting, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy
CIPR Northern Conference
Monday, May 28th, 2007 at 8:20 pm
Next month I’ll be running a workshop session at Northern Conference in Newcastle looking at podcasting in the public sector.
Tags: chartered+institute+of+public+relations, CIPR, Events, General, podcast, podcast+production, Podcasting, Public relations, Public sector, public+relations, public+sector, Social media
Categories: Events, Podcasting, Public relations, Public sector, Social media
Improving advertising recall - the Asda bread bell
Tuesday, May 22nd, 2007 at 11:29 pm
The latest Asda marketing campaign uses a clever audio call to action to tie together TV advertising with the instore experience.
Tags: Advertising, asda, audio, Marketing, sonic, victoria+wood
Categories: Advertising, Marketing
Back from holidays
Monday, May 21st, 2007 at 10:16 pm
It’s been a full 13 days since my last blog post, although Chris and Simon kindly kept things going in my absence.
Tags: Blogging, General, holiday, hythe, RSS
Categories: General
Global marketing, social networking spam and work-life separation
Thursday, May 17th, 2007 at 7:15 am
A guest post from Simon Young on marketing globally, spam from social networking sites and the concept of work-life separation.
Tags: Marketing, Public relations, Social media
Categories: Marketing, Public relations, Social media
Smash your brand
Tuesday, May 15th, 2007 at 6:58 am
A guest post from Chris Marritt about ensuring your brand values are part of everything your organisation says and does.
Tags: Branding, Marketing, Public relations
Categories: Branding, Marketing, Public relations
Does newscounter’s right to reply really help communicators?
Tuesday, May 8th, 2007 at 8:53 pm
Newscounter is a new UK-based website that aims to offer a right to reply on controversial or one-sided stories in the media.
Tags: media+relations, newscounter, Public relations, public+relations, Web strategy
Categories: Public relations, Web strategy
Statistics, research and analysis round-up - w/e 4 May 2007
Saturday, May 5th, 2007 at 7:43 am
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, broadband, e-consultancy, EU, Regulations and laws, Search engine optimisation, search+engine+marketing, Social media, social+networks, statistics, Web strategy
Categories: Regulations and laws, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy
London conference recommendations
Thursday, May 3rd, 2007 at 5:14 am
A couple of forthcoming conferences in London have caught my eye recently.
Tags: Events, Marketing, Public relations, Social media
Categories: Events, Marketing, Public relations, Social media
Busy times
Wednesday, May 2nd, 2007 at 10:44 pm
Life is particularly hectic at the moment and unfortunately that’s taking time away from blogging. The local elections taking place in the UK tomorrow are just one reason for that.
Tags: local+elections, medway, medway+council, Public relations, Public sector
Categories: Public relations, Public sector
Marketing with interactive media
Tuesday, May 1st, 2007 at 6:28 am
If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.
Tags: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy
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