Simon Wakeman - marketing, public relations and digital communications

Monthly archive: May 2007

Delivering the New PR 2.0 in London

Thursday, May 31st, 2007 at 11:19 pm

Next Tuesday 5 June the Delivering the New PR 2.0 conference rolls into London and I’m going.

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Categories: Blogging, Events, Marketing, Podcasting, Public relations, Public sector, Regulations and laws, Social media, Video podcasting

Launching the new London 2012 brand

Thursday, May 31st, 2007 at 9:43 pm

On Monday the new brand for the London 2012 Olympics and Paralympics will be unveiled, and you can get a look as soon as it’s unveiled at 11am.

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Categories: Branding, Events, Marketing, Public relations

What do you do when it rains?

Wednesday, May 30th, 2007 at 11:38 pm

A miserable bank holiday weekend led to a big jump in online shopping.

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Categories: Blogging, Marketing, Social media, Statistics, research and analysis, Web strategy

What makes a good news release

Wednesday, May 30th, 2007 at 11:15 pm

HookJab points to an interesting example of where three different university PR departments have produced news releases on the same story.

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Categories: Public relations

Statistics, research and analysis round-up - w/e 25 May 2007

Monday, May 28th, 2007 at 9:22 pm

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Advertising, Blogging, Customer experience, Direct marketing, Marketing, News, Online video, Podcasting, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy

CIPR Northern Conference

Monday, May 28th, 2007 at 8:20 pm

Next month I’ll be running a workshop session at Northern Conference in Newcastle looking at podcasting in the public sector.

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Categories: Events, Podcasting, Public relations, Public sector, Social media

Improving advertising recall - the Asda bread bell

Tuesday, May 22nd, 2007 at 11:29 pm

The latest Asda marketing campaign uses a clever audio call to action to tie together TV advertising with the instore experience.

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Categories: Advertising, Marketing

Back from holidays

Monday, May 21st, 2007 at 10:16 pm

It’s been a full 13 days since my last blog post, although Chris and Simon kindly kept things going in my absence.

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Categories: General

Global marketing, social networking spam and work-life separation

Thursday, May 17th, 2007 at 7:15 am

A guest post from Simon Young on marketing globally, spam from social networking sites and the concept of work-life separation.

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Categories: Marketing, Public relations, Social media

Smash your brand

Tuesday, May 15th, 2007 at 6:58 am

A guest post from Chris Marritt about ensuring your brand values are part of everything your organisation says and does.

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Categories: Branding, Marketing, Public relations

Does newscounter’s right to reply really help communicators?

Tuesday, May 8th, 2007 at 8:53 pm

Newscounter is a new UK-based website that aims to offer a right to reply on controversial or one-sided stories in the media.

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Categories: Public relations, Web strategy

Statistics, research and analysis round-up - w/e 4 May 2007

Saturday, May 5th, 2007 at 7:43 am

A round-up of statistics, analysis and research that I spotted this week.

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Categories: Regulations and laws, Search engine optimisation, Social media, Statistics, research and analysis, Web strategy

London conference recommendations

Thursday, May 3rd, 2007 at 5:14 am

A couple of forthcoming conferences in London have caught my eye recently.

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Categories: Events, Marketing, Public relations, Social media

Busy times

Wednesday, May 2nd, 2007 at 10:44 pm

Life is particularly hectic at the moment and unfortunately that’s taking time away from blogging. The local elections taking place in the UK tomorrow are just one reason for that.

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Categories: Public relations, Public sector

Marketing with interactive media

Tuesday, May 1st, 2007 at 6:28 am

If you’re looking for a comprehensive overview of the digital marketing space, then a good place to start is a new report from GroupM.

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Categories: Blogging, Branding, Direct marketing, Email marketing, Marketing, Public relations, RSS, Social media, Video podcasting, Web strategy

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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