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	<title>Comments on: The secret of a successful blog</title>
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	<link>http://www.simonwakeman.com/2007/04/30/the-secret-of-a-successful-blog/</link>
	<description>public sector communications and marketing</description>
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		<title>By: Simon</title>
		<link>http://www.simonwakeman.com/2007/04/30/the-secret-of-a-successful-blog/#comment-15976</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Wed, 02 May 2007 21:30:15 +0000</pubDate>
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		<description>Thanks for the comment Darren - I&#039;ll try to write a post very soon covering that area. 

Certainly social media demands different standards of transparency than more traditional PR tools - and there is a definite impact of legislation and professional codes on this.</description>
		<content:encoded><![CDATA[<p>Thanks for the comment Darren &#8211; I&#8217;ll try to write a post very soon covering that area. </p>
<p>Certainly social media demands different standards of transparency than more traditional PR tools &#8211; and there is a definite impact of legislation and professional codes on this.</p>
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		<title>By: Darren Bagnall</title>
		<link>http://www.simonwakeman.com/2007/04/30/the-secret-of-a-successful-blog/#comment-15755</link>
		<dc:creator>Darren Bagnall</dc:creator>
		<pubDate>Tue, 01 May 2007 01:22:58 +0000</pubDate>
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		<description>What are your thoughts on the effects new EU legislation, (Unfair Commercial Practices Directive), will have on blogging as a PR tool? Will they help achieve truth and transparency in the industry, with more companies taking up codes of conduct like those laid down by the CIPR or WOMMA? What in your opinion are the main ethical issues raised by new media communications? 
Whilst researching new social media communications for my PR Degree, the one reoccurring theme I keep hearing from PR professionals is &quot;transparency.&quot; The need to be more open and transparent if using new media communications as a PR tool. Your input and opinion will be hugely informing and beneficial to our group&#039;s studies and will be greatly appreciated.</description>
		<content:encoded><![CDATA[<p>What are your thoughts on the effects new EU legislation, (Unfair Commercial Practices Directive), will have on blogging as a PR tool? Will they help achieve truth and transparency in the industry, with more companies taking up codes of conduct like those laid down by the CIPR or WOMMA? What in your opinion are the main ethical issues raised by new media communications?<br />
Whilst researching new social media communications for my PR Degree, the one reoccurring theme I keep hearing from PR professionals is &#8220;transparency.&#8221; The need to be more open and transparent if using new media communications as a PR tool. Your input and opinion will be hugely informing and beneficial to our group&#8217;s studies and will be greatly appreciated.</p>
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