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The power of visual identity

Wednesday, April 18th, 2007 at 9:38 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

It’s been a topsey turvey 48 hours at Wakeman towers, but I’m happy to report things are returning back to normal.

While passing a few minutes reading a newspaper yesterday, my three year old son gave me a powerful reminder of the importance of visual identity.

Spotting a branded Tesco advert in the paper he said:

That is a picture of Tesco.

We shop at Tesco so he’s been to the store fairly regularly and seen the logo there. Now he recognises it in other situations away from the store, even though he can’t even read yet.

For me that’s a real demonstration of how important strong and consistent visual identities really are.

Tags: Branding, Marketing, tesco, visual+identity

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Comments on “The power of visual identity”

• Chris Marritt
  Thursday, April 19th, 2007 at 10:01 am

  Simon,
  That’s partly the power of Tesco, not just visual identity.
  My toddler’s entire vocabulary only stretches to a couple of hundred words:
  One of them is Tesco.

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Links to interesting information I've spotted recently on the web:

1. Councils told: embrace social networks
2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
3. e-Published: my e-book, Brands in Networks...
4. Research brief links engagement, business improvement to internal use of Web 2.0
5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
6. What is Social Media? eBook on Mashable
7. Cook & Hopkins Social Media Report - 3rd Edition
8. What does really advanced IC look like?
9. Trust, the Media & the public sector

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1. Welcome to Where I Live | Where I Live
2. Utilising Web 2.0 in local government
3. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
4. searching for the impact of empowerment report - MORI
5. Demos | Publications | State of Trust
6. Pew Internet: Teens, Video Games and Civics
7. Advance » Blog Archive » Homepage redesign harder than it looks
8. Final Report Available - Youth Work and Social Networking Research Project
9. How are young people using social media?
10. RSS plugin for WordPress » :: TechBlog ::