Monthly archive: April 2007
The secret of a successful blog
Monday, April 30th, 2007 at 10:27 pm
I’ve been thinking about what lies behind a successful blog - it’s all about value for the reader and the blogger.
Tags: blog+strategy, Blogging, Social media
Categories: Blogging, Social media
Statistics, research and analysis round-up - w/e 27 April 2007
Friday, April 27th, 2007 at 10:01 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Blogging, Branding, cnet, cnet-networks, forrester, gartner, Marketing, marketingsherpa, mediapost, Online video, Public relations, Search engine optimisation, Social media, statistics, Web development
Categories: Blogging, Branding, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis, Web development
Do good presenters need Powerpoint?
Thursday, April 26th, 2007 at 6:30 am
That beloved business tool, Microsoft Powerpoint, was the topic of much discussion in the office yesterday.
Tags: Personal development
Categories: Personal development
Job hunting and social networking sites
Wednesday, April 25th, 2007 at 9:34 pm
Personal branding is more important than ever before when you’re hunting for a job, and social networking sites have an important role to play.
Tags: Blogging, Careers, ecademy, linkedin, Personal development, recruitment, selectminds, Social media
Categories: Blogging, Careers, Personal development, Social media
What’s the difference between marketing and public relations?
Tuesday, April 24th, 2007 at 10:36 pm
At a workshop session yesterday I was asked what was the difference between marketing and public relations.
Tags: AMA, american+marketing+association, chartered+institute+of+marketing, chartered+institute+of+public+relations, cim, CIPR, Marketing, Public relations
Categories: Marketing, Public relations
Are trackbacks dead yet?
Monday, April 23rd, 2007 at 10:10 pm
Antony Mayfield asks are trackbacks dead yet? Steve Rubel seems to think so, but I’m not so sure.
Tags: antony+mayfield, Blogging, micropersuasion, open, pingback, Social media, steve+rubel, trackback
Categories: Blogging, Social media
Guest bloggers wanted
Monday, April 23rd, 2007 at 6:43 am
I’m planning a holiday in May, and am inviting readers of my blog to become guest bloggers while I’m away.
Tags: Blogging, Social media
Categories: Blogging, Social media
Statistics, research and analysis round-up - w/e 20 April 2007
Friday, April 20th, 2007 at 10:41 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Blogging, Branding, broadband, econsultancy, forrester, hitwise, iprospect, Marketing, mckinsey, Online video, Public relations, Search engine optimisation, Social media, statistics, Web strategy, web+2.0, world+business
Categories: Advertising, Blogging, Branding, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis
Blogging for business
Thursday, April 19th, 2007 at 10:35 pm
Here’s the outline of my presentation on business blogging that I prepared for the MIPAA bloggers’ brunch.
Tags: Blogging, conference+presentation, Events, Marketing, mipaa, Public relations, public+relations, Regulations and laws, Social media, social+media
Categories: Blogging, Events, Marketing, Public relations, Regulations and laws, Social media
Optimising your blog for Google Blogsearch
Wednesday, April 18th, 2007 at 11:38 pm
Alister Cameron has a very interesting post on ProBlogger about how Google Blogsearch indexes your blog posts.
Tags: Blogging, Search engine optimisation, Social media
Categories: Blogging, Search engine optimisation, Social media
The power of visual identity
Wednesday, April 18th, 2007 at 9:38 pm
While passing a few minutes reading a newspaper yesterday, my three year old son gave me a powerful reminder of the importance of visual identity.
Tags: Branding, Marketing, tesco, visual+identity
Categories: Branding, Marketing
What are the best and worst business blogs you’ve seen?
Monday, April 16th, 2007 at 7:10 am
I’m on a panel tomorrow at an event about blogging. I’m on the lookout for some examples of business blogging and its best and at its worst.
Tags: Blogging, blogging+best+practice, business+blogging, Events, mipaa
Categories: Blogging, Events
Live blogging - I just don’t see the point
Monday, April 16th, 2007 at 7:00 am
I’d been thinking about live blogging of conferences for a while now and questioning whether it actually gives readers anything useful.
Tags: Blogging, Public relations, Social media
Categories: Blogging, Public relations, Social media
Was the Royal Navy really that naive?
Friday, April 13th, 2007 at 8:13 pm
PR Week has a piece about the public relations handling of the selling stories saga that has unfolded since the 15 British hostages were released by Iran.
Tags: hostages, media+handling, media+relations, ministry+of+defence, Public relations, Public sector, royal+navy, uk+government
Categories: Public relations, Public sector
Statistics, research and analysis round-up - w/e 13 April 2007
Friday, April 13th, 2007 at 7:11 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, broadband, econsultancy, forrester, iprospect, Marketing, Public relations, Social media, statistics, Web strategy
Categories: Marketing, Public relations, Social media, Statistics, research and analysis, Web strategy
How Twitter works for me
Thursday, April 12th, 2007 at 9:31 pm
I’ve been on Twitter for several weeks now and it’s about time I thought a bit about why.
Tags: jaiku, simon+collister, Social media, Twitter
Categories: Social media, Twitter
Customer insight, CRM and innovation
Wednesday, April 11th, 2007 at 8:39 am
A Bain survey of top executives reports just over half of executives believe that insufficient consumer insight is hindering their performance, but insight is only part of the picture.
Tags: Marketing, Public relations
Categories: Marketing, Public relations
Delivering truly integrated marketing and public relations campaigns
Tuesday, April 10th, 2007 at 9:25 pm
Nick Porter, director at Iris PR, has an interesting article about how agencies need to delivery genuinely integrated campaigns on the BrandRepublic website.
Tags: Advertising, brandrepublic, campaign+integration, Direct marketing, Email marketing, iris+pr, Marketing, nick+porter, Public relations, robin+grant, Social media
Categories: Advertising, Direct marketing, Email marketing, Marketing, Public relations, Social media
Statistics, research and analysis round-up - w/e 6 April 2007
Friday, April 6th, 2007 at 9:43 pm
A round-up of statistics, analysis and research that I spotted this week.
Tags: -research-and-analysis, Advertising, Blogging, broadband, c+c+chapman, dave+sifry, heather+hopkins, hitwise, Marketing, mobile+marketing, Online video, Public relations, public+relations, Search engine optimisation, shel+holtz, Social media, statistics, technorati, video
Categories: Advertising, Blogging, Marketing, Online video, Public relations, Search engine optimisation, Social media, Statistics, research and analysis
Public relations versus search marketing - the future of PR in an online world
Wednesday, April 4th, 2007 at 9:32 pm
The latest white paper from Daryl Willcox makes interesting reading for public relations professionals.
Tags: -research-and-analysis, chartered+institute+of+public+relations, CIPR, daryl+willcox, Marketing, Public relations, public+relations, search+marketing, statistics, Web strategy
Categories: Marketing, Public relations, Statistics, research and analysis, Web strategy
The difference between websites and blogs
Wednesday, April 4th, 2007 at 9:16 pm
I did a phone interview with French company Skema this afternoon about blogging. One question I was asked was about the differences between a website and a blog for large corporations.
Tags: Blogging, blogs, definition+of+a+blog, skema, Social media, Web strategy, websites
Categories: Blogging, Social media, Web strategy
The future of advertising
Monday, April 2nd, 2007 at 11:30 pm
The UK’s Sunday Times has a thought-provoking article about online and offline advertising which picks up some potential future trends for marketers.
Tags: Advertising, Marketing, Public relations, Social media
Categories: Advertising, Marketing, Public relations, Social media
Better desktop research
Monday, April 2nd, 2007 at 9:03 pm
Google’s not the only search tool worth using for desktop research. Discover new search engines and techniques to improve your research.
Tags: -research-and-analysis, brandtarot, desktop+research, john+grant, Marketing, Public relations, research, statistics, Web strategy
Categories: Marketing, Public relations, Statistics, research and analysis, Web strategy
McDonalds launches user generated advertising
Monday, April 2nd, 2007 at 8:55 pm
McDonald’s has launched a new advertising campaign, centred on a member of the public’s experiences behind the scenes with the fast food giant. The campaign points to a website which demonstrates real transparency.
Tags: Advertising, Marketing, mcdonalds, media+guardian, Public relations, public+relations, tbwa/london, ugc, user+generated+content
Categories: Advertising, Marketing, Public relations
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