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Using marketing segmentation and personas to understand customers

Friday, March 30th, 2007 at 9:23 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

I’ve been thinking about how personas can be used in marketing for a while now.

This article by Steve Mulder explains really well about the role of personas in marketing, and how they can link to market segmentation.

Personas and segmentation are complementary tools to help make marketing more effective:

Where market segments help you target qualified potential customers, personas help you satisfy these people. Working together, they complete the loop by helping you generate demand and then satisfy that demand.

If you’re interested in exploring more effective market segmentation then Steve’s article is well worth a read.

Tags: Customer experience, imediaconnection, market+segmentation, Marketing, personas, segmentation, steve+mulder, user+personas

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Latest links

Links to interesting information I've spotted recently on the web:

1. Grasping the New Communication Nettle
2. Social reporting at Cisco08 Public Sector Summit
3. Recession proofing the brand called YOU
4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
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6. Making Gmail Your Gateway to the Web
7. Hiscox: the benefits of bravery
8. FAQ’s about Twitter Strategy and Public Relations
9. The re-branding of Prince Charles
10. The Ethics of Ghost-Writing in Social Media
11. The World Does Not Need Journalists
12. Tabbloid Turns Feeds into a Personal Magazine
13. Creating an internal Social Media Forum
14. Warning blogger relations mustnt be rushed!
15. Councils told: embrace social networks

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics