Web 2.0 features on new Royal Navy recruitment site
Wednesday, January 31st, 2007 at 7:28 am
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Brand Republic reports that the Royal Navy has relaunched its recruitment website to
introduce Web 2.0 features in an attempt to capture the 16- to 24-year-old market.
Hot on the heels of the British Army announcing it is to use social media features on its new website, this looked like interesting news.
However having had a look around the new website I do get the sense it’s a bit of a missed opportunity. The main new features seem to be primarily multimedia (videos, screensavers, mobile downloads), rather than more genuine web 2.0 social networking tools.
Don’t get me wrong - it’s a very well deployed recruitment website that uses the potential of multimedia very well.
It’s just I feel there’s more that could have been done to show a more genuine insight into life in the Royal Navy. It all feels a bit too much like a glossy recruitment brochure than a real opportunity for a genuine conversation with the Royal Navy and its people.
The site was designed and built by twentysix London and overseen by COI.
Tags: british+army, central+office+of+information, COI, multimedia, royal-navy, twentysix+london, web+2.0
Categories: Marketing, Social media
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Monday, July 9th, 2007 at 10:34 am
Well your blog is nice. I need to be recruited into the royal navy,so i would like vinformation on how i can be recruited. I
has been with the Zimbabwe National Army as a commissioned officer upto 31 july 2007. I’M retiring as a Lieutenant,so can you help.