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Measuring blog engagement - the Fedafi approach

Monday, January 29th, 2007 at 9:38 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

One of the things I love about blogging is the opportunity to engage professionally with people I’d never otherwise have had the chance to.

Being a bit of a strategy freak as well I also like to be able to visualise intangible things through models or frameworks.

That’s why the slide below from Gary Reid at Fedafi grabbed my attention.

Gary’s slide is interesting as it attempts to identify some of the aspects of engagement through blogging - these are often overlooked by bloggers (and their statistics tools) that typically measure a small range of metrics.

The other reason it’s interesting is because Fedafi is developing a Wordpress RSS plug-in that, among other things, will try to measure some engagement metrics from Gary’s model.

I haven’t had a chance to download and roadtest the plug-in yet, so I can’t comment on how it does this, but it’s certainly interesting to see someone developing an engagement model and a workable tool to measure it too.

Tags: Blogging, fedafi, Public relations, RSS, RSS+analysis, RSS+marketing, RSS+subscribers, Social media, Software, Statistics, research and analysis, Wordpress, wordpress+2.1

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Comments on “Measuring blog engagement - the Fedafi approach”

• Simon Collister
  Monday, January 29th, 2007 at 11:13 pm

  I like your description of being a “strategy freak” and I’m going to check out Fedafi too!!

  Ps. your image doesn’t seem to want to work…

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