Simon Wakeman - marketing, public relations and digital communications

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Keeping it legal with email marketing

Wednesday, January 10th, 2007 at 7:23 am

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E-consultancy reports a piece of research by CDMS claiming that 31% of the UK’s top companies are failing to comply with EU directives on Privacy and Electronic Communications.

The article rightly points out that concluding a third of UK companies are email spammers from the report isn’t really valid. However my guess is that if that’s the rate of non-compliance among large companies with professional marketing departments, then non-compliance among small businesses is probably higher.

The best guide I’ve seen to getting email marketing right comes from the Direct Marketing Association (DMA) in the UK - it’s available free on the DMA website.

If you’re outside the UK bear in mind that different rules may apply, but the principles of sound email marketing are the same all over the world.

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Links to interesting information I've spotted recently on the web:

  1. Hiscox: the benefits of bravery
  2. FAQ’s about Twitter Strategy and Public Relations
  3. The re-branding of Prince Charles
  4. The Ethics of Ghost-Writing in Social Media
  5. The World Does Not Need Journalists
  6. Tabbloid Turns Feeds into a Personal Magazine
  7. Creating an internal Social Media Forum
  8. Warning blogger relations mustnt be rushed!
  9. Councils told: embrace social networks
  10. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
  11. e-Published: my e-book, Brands in Networks...
  12. Research brief links engagement, business improvement to internal use of Web 2.0
  13. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
  14. What is Social Media? eBook on Mashable
  15. Cook & Hopkins Social Media Report - 3rd Edition

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My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

When I worked with Simon I found him to be postive, forward thinking and a pleasure to work with. Mark Pearson

Simon’s core strengths were around being insight led, marketing and experience planning, and successful delivery. Simon led the ‘paperless credit card agreement’ strategy and agreed a solution which met the needs of all the stakeholders…the 1st solution of it’s kind at the time in the UK market and widely adopted by the industry since. Mike Beddington, Egg

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