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Social networking to meet real people
Monday, January 8th, 2007 at 7:59 pm
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The BBC has an interesting story about French social networking site, Peuplade.
The site allows users in a defined geographic area, such as a city neighbourhood, to sign-up and network online with other users who live near them.
According to the article the site actively encourages people to meet other users in the real world - people they live close to but would not otherwise have come into contact with.
The site strikes me as an interesting example of how social media can help create real-life networks that would not have otherwise formed.
There are, of course, plenty of other social networking sites that could do this, but Peuplade strikes me as different as it’s targeted deliberately at people living in a specific area with the purpose of forming offline contacts.
Paris Link also has some information about Peuplade for non-French speakers.
Tags: paris, peuplade, social+networking
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Latest links 
Links to interesting information I've spotted recently on the web:
- Councils told: embrace social networks
- Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
- e-Published: my e-book, Brands in Networks...
- Research brief links engagement, business improvement to internal use of Web 2.0
- AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
- What is Social Media? eBook on Mashable
- Cook & Hopkins Social Media Report - 3rd Edition
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- Trust, the Media & the public sector
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Tuesday, January 9th, 2007 at 12:06 pm
Simon - this could be an interesting approach for the CIPR. Wouldn’t it be great if you could enter a virtual world where you could identify fellow members and meet online or offline. They might work or live close to you - or be in your vicinity for meetings etc. Might help also with the challenges faced by the regional groups in areas such as my own (Wessex) where people live and work away from large cities.
Tuesday, January 9th, 2007 at 12:08 pm
That’s a great idea Heather - I wonder how we could progress that. I’ll have a think!
Saturday, January 13th, 2007 at 7:18 pm
[...] bbc.co.uk: Parisian neighbours meet online (via Simon Wakeman). Peuplade is a social networking site that helps Parisians meet residents of different backgrounds in the offline world. Originally created for the 17th arrondissement of Paris, it’s now spreading to the entire city. What’s interesting about this concept is the recognition that online and offline is not mutually exclusive, and that one can help facilitate the other. It seems that too often we get stuck in an online vs. offline debate when the discussion should be about something entirely different, namely the derived value. Social Media Now is written by Andrea Weckerle, New Millennium PR. [...]