Articles archive for January 2007
Brand Republic reports that the Royal Navy has relaunched its recruitment website with some new features.
With the deadline for responses fast approaching there’s a trickle of PR bloggers responding to the social media consultation from the Chartered Institute of Public Relations (CIPR).
Yesterday’s post on comparing statistics packages for bloggers has been picked up by podcasters Neville Hobson and Shel Holtz in their For Immediate Release podcast.
Gary Reid from Fedafi has some interesting thoughts on a model for measuring engagement in blogging, plus a Wordpress plug-in that is going to help deliver the metrics that make up the model.
I have three different website statistics packages running on my blog – Google Analytics, Statcounter and Feedburner. Here’s what I think of each and why.
Running a website means everything that happens on the site takes place in full public view. Any design tweak, software upgrade or testing you do can be seen by anyone who visits your website which can make you look unprofessional if things don’t go according to plan.
I’ve just upgraded to Wordpress 2.1. The upgrade process itself was fine, but my first test post disappeared so this is my second attempt.
A project I’ve been working on recently has involved creating video news shorts and podcasts for the first time. Now both have launched it’s interesting as a professional communicator to reflect on the differences between producing video and audio content .
Edelman launched its eighth annual Trust Barometer this morning in London. The survey looks at how well trusted individuals and organisations are among 3,100 “opinion formers” across 18 countries.
There’s much discussion about the merits of publishing full or partial RSS feeds on your website. But I really don’t understand why the BBC doesn’t offer full feeds for their great range of news content.
The vast majority of comments posted on this site have been in the general spirit and values that most blogs hold. However I think it’s about time I posted about how I interpret these values and how I’ll apply them to posts, comments and trackbacks here.
This week’s UK Marketing magazine covers the forthcoming relaunch of the British Army website, which will for the first time include social networking features, such as blogs, message boards, pictures and video.
Google Notebook is a great little tool – it allows you to clip information you find on the web and store it in a central notebook. Here a few ways marketers might be able to make use of it.
In December 2005 I posted on my blog about a bad experience I had with ordering from an internet site called www.ecyan.com. I’ve since had a letter from a representative of one of the companies named in the comments to that post.
David Phillips certainly thinks so. He has posted some interesting analysis using Alexa traffic statistics.
One reason I write a blog is to create a network of contacts that I couldn’t have otherwise created. One frustration with blogging has been not knowing who the majority of my blog readers are, and not having a way to connect with them other than through blog posts and comments.
My feedreader is awash with predictions, tips and hints for surviving 2007 in the world of marketing and public relations. The MarketingSherpa Marketing Wisdom 2007 is one of the best I’ve seen.
Late last year the UK’s Chartered Institute of Public Relations (CIPR), of which I’m a member, published its discussion paper on social media. I’ve finally had a chance to respond with my thoughts.
UK marketers and businesses may not be aware of some new rules for UK companies using websites and email that were introduced on 1 January 2007.
Many bloggers use Feedburner to republish their RSS feeds. Feedburner has now launched a blog statistics service too, but how does it compare to other stats services?
ProBlogger Darren Rowse has a good good post updating on a new blog he set up in 2006.
The Central Office of Information (COI) is the UK government’s centre of excellence for marketing and communications. In this email interview Jamie Galloway, COI’s Director of Digital Media, talks about how the UK government uses digital media in its campaigns.
The discussion about what makes a blog a blog has resurfaced again – I was struggling with a definition recently when putting together a presentation about social media, so the debate is particularly timely for me.

