Monthly archive: January 2007
Web 2.0 features on new Royal Navy recruitment site
Wednesday, January 31st, 2007 at 7:28 am
Brand Republic reports that the Royal Navy has relaunched its recruitment website with some new features.
Tags: british+army, central+office+of+information, COI, multimedia, royal-navy, twentysix+london, web+2.0
Categories: Marketing, Social media
CIPR social media guidelines
Tuesday, January 30th, 2007 at 5:55 am
With the deadline for responses fast approaching there’s a trickle of PR bloggers responding to the social media consultation from the Chartered Institute of Public Relations (CIPR).
Tags: Blogging, chartered+institute+of+public+relations, CIPR, david+phillips, GREEN+communications, Podcasting, PR, professional+development, Public relations, public+relations, Regulations and laws, simon+collister, Social media, Video podcasting
Categories: Blogging, Podcasting, Public relations, Regulations and laws, Social media, Video podcasting
For Immediate Release
Monday, January 29th, 2007 at 9:55 pm
Yesterday’s post on comparing statistics packages for bloggers has been picked up by podcasters Neville Hobson and Shel Holtz in their For Immediate Release podcast.
Tags: feedburner, for+immediate+release, google+analytics, neville+hobson, shel+holtz, statcounter, statistics
Categories: Blogging, Podcasting, Public relations, Statistics, research and analysis, Wordpress
Measuring blog engagement - the Fedafi approach
Monday, January 29th, 2007 at 9:38 pm
Gary Reid from Fedafi has some interesting thoughts on a model for measuring engagement in blogging, plus a Wordpress plug-in that is going to help deliver the metrics that make up the model.
Tags: Blogging, fedafi, Public relations, RSS, RSS+analysis, RSS+marketing, RSS+subscribers, Social media, Software, Statistics, research and analysis, Wordpress, wordpress+2.1
Categories: Blogging, Public relations, RSS, Social media, Software, Statistics, research and analysis, Wordpress
Comparing Google Analytics, Statcounter and Feedburner Site Stats
Sunday, January 28th, 2007 at 9:20 pm
I have three different website statistics packages running on my blog - Google Analytics, Statcounter and Feedburner. Here’s what I think of each and why.
Tags: blog, blog+stats, Blogging, blogs, feedburner, feedburner+site+stats, google, google+analytics, statcounter, statistics, vodafone-second+life-social+media, Web development, Wordpress, wordpress+2.1
Categories: Blogging, Web development
Somewhere to play
Thursday, January 25th, 2007 at 9:48 pm
Running a website means everything that happens on the site takes place in full public view. Any design tweak, software upgrade or testing you do can be seen by anyone who visits your website which can make you look unprofessional if things don’t go according to plan.
Tags: blog, blog+design, Blogging, personal+branding, Software, Web development, web+development, websites, Wordpress, wordpress+2.1
Categories: Blogging, Software, Web development, Wordpress
Upgrading to Wordpress 2.1
Wednesday, January 24th, 2007 at 8:59 pm
I’ve just upgraded to Wordpress 2.1. The upgrade process itself was fine, but my first test post disappeared so this is my second attempt.
Tags: Textpattern, upgrading, Wordpress, wordpress+2.1
Categories: Blogging, Wordpress
Producing audio and video for the web
Tuesday, January 23rd, 2007 at 8:23 pm
A project I’ve been working on recently has involved creating video news shorts and podcasts for the first time. Now both have launched it’s interesting as a professional communicator to reflect on the differences between producing video and audio content .
Tags: audio, medway+council, podcast, podcast+production, Podcasting, video, video+production
Categories: Online video, Podcasting, Public relations, Public sector, Social media, Video podcasting
It’s a trust thing
Monday, January 22nd, 2007 at 8:48 pm
Edelman launched its eighth annual Trust Barometer this morning in London. The survey looks at how well trusted individuals and organisations are among 3,100 “opinion formers” across 18 countries.
Tags: david+brain, edelman, government, hugh+macleod, iain+dale, ian+delaney, prblogger, public+sector, stephen+davies, stuart+bruce, trust+barometer
Categories: Blogging, Marketing, Public relations, Public sector, Social media, Statistics, research and analysis
Why doesn’t the BBC offer full RSS feeds?
Monday, January 22nd, 2007 at 6:15 am
There’s much discussion about the merits of publishing full or partial RSS feeds on your website. But I really don’t understand why the BBC doesn’t offer full feeds for their great range of news content.
Tags: bbc, duncan+barnes, full+feeds, ian+delaney, partial+feeds, RSS
Categories: RSS
Introducing house rules
Friday, January 19th, 2007 at 9:47 pm
The vast majority of comments posted on this site have been in the general spirit and values that most blogs hold. However I think it’s about time I posted about how I interpret these values and how I’ll apply them to posts, comments and trackbacks here.
Tags: blog+rules, comment+moderation, neville+hobson, terms+of+use
Categories: Blogging
British Army to add social networking to site
Thursday, January 18th, 2007 at 7:21 am
This week’s UK Marketing magazine covers the forthcoming relaunch of the British Army website, which will for the first time include social networking features, such as blogs, message boards, pictures and video.
Tags: Blogging, british+army, central+office+of+information, COI, grand+union, jamie+galloway, Marketing, Online video, Public sector, Social media, social+media, social+networking, Video podcasting
Categories: Blogging, Marketing, Online video, Public sector, Social media, Video podcasting
Marketing and Google Notebook
Tuesday, January 16th, 2007 at 9:19 pm
Google Notebook is a great little tool - it allows you to clip information you find on the web and store it in a central notebook. Here a few ways marketers might be able to make use of it.
Tags: feed43, google+notebooks, Marketing
Categories: Marketing, Software
Ecyan.com and T6 Consultancy - a follow-up
Monday, January 15th, 2007 at 8:52 pm
In December 2005 I posted on my blog about a bad experience I had with ordering from an internet site called www.ecyan.com. I’ve since had a letter from a representative of one of the companies named in the comments to that post.
Tags: ecyan.com, russell+wilkes, speedydelivery.co.uk, t6+consultancy, trading+standards
Categories: Customer experience, General
Is social media taking over?
Sunday, January 14th, 2007 at 9:47 pm
David Phillips certainly thinks so. He has posted some interesting analysis using Alexa traffic statistics.
Tags: alexa, david+phillips, social+media
Categories: Social media, Statistics, research and analysis
On MyBlogLog
Thursday, January 11th, 2007 at 7:53 am
One reason I write a blog is to create a network of contacts that I couldn’t have otherwise created. One frustration with blogging has been not knowing who the majority of my blog readers are, and not having a way to connect with them other than through blog posts and comments.
Tags: Blogging, mybloglog, Public relations, Social media, yahoo
Categories: Blogging, Public relations, Social media
Keeping it legal with email marketing
Wednesday, January 10th, 2007 at 7:23 am
E-consultancy reports a piece of research by CDMS claiming that 31% of the UK’s top companies are failing to comply with EU directives on Privacy and Electronic Communications.
Tags: direct+marketing+association, dma, e-consultancy, email+marketing
Categories: Email marketing, Regulations and laws
MarketingSherpa Marketing Wisdom for 2007
Tuesday, January 9th, 2007 at 9:13 pm
My feedreader is awash with predictions, tips and hints for surviving 2007 in the world of marketing and public relations. The MarketingSherpa Marketing Wisdom 2007 is one of the best I’ve seen.
Tags: Marketing, marketingsherpa, public+relations
Categories: Blogging, Email marketing, Marketing, Podcasting, RSS, Social media
Social networking to meet real people
Monday, January 8th, 2007 at 7:59 pm
The BBC has an interesting story about French social networking site, Peuplade.
Tags: paris, peuplade, social+networking
Categories: Social media
Feedback on CIPR social media guidelines
Monday, January 8th, 2007 at 7:13 am
Late last year the UK’s Chartered Institute of Public Relations (CIPR), of which I’m a member, published its discussion paper on social media. I’ve finally had a chance to respond with my thoughts.
Tags: Blogging, chartered+institute+of+public+relations, CIPR, Personal development, Podcasting, Public relations, Social media, social+media
Categories: Blogging, Personal development, Podcasting, Public relations, Social media
New email and website rules for UK companies
Saturday, January 6th, 2007 at 7:35 am
UK marketers and businesses may not be aware of some new rules for UK companies using websites and email that were introduced on 1 January 2007.
Tags: companies+act, email+marketing, emails, uk, websites
Categories: Email marketing, Regulations and laws, Web development
Feedburner Site Stats launched
Friday, January 5th, 2007 at 7:27 am
Many bloggers use Feedburner to republish their RSS feeds. Feedburner has now launched a blog statistics service too, but how does it compare to other stats services?
Tags: blog+statistics, blog+stats, feedburner, feedburner+site+stats, google+analytics, statcounter
Categories: Blogging
New blog launch case study
Thursday, January 4th, 2007 at 8:31 am
ProBlogger Darren Rowse has a good good post updating on a new blog he set up in 2006.
Tags: blog, blog+marketing, blogging+strategy
Categories: Blogging, Marketing, Public relations
Interview with Jamie Galloway, COI
Wednesday, January 3rd, 2007 at 11:17 pm
The Central Office of Information (COI) is the UK government’s centre of excellence for marketing and communications. In this email interview Jamie Galloway, COI’s Director of Digital Media, talks about how the UK government uses digital media in its campaigns.
Tags: blogs, central+office+of+information, COI, communications, jamie+galloway, Marketing, Podcasting, public+relations, public+sector, social+media, uk+government
Categories: Interviews, Public sector, Social media
So what’s a blog then?
Wednesday, January 3rd, 2007 at 2:54 pm
The discussion about what makes a blog a blog has resurfaced again - I was struggling with a definition recently when putting together a presentation about social media, so the debate is particularly timely for me.
Tags: blog, Blogging, definition+of+a+blog
Categories: Blogging, Social media
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