Comments on: Learning from the Threshers promotion http://www.simonwakeman.com/2006/12/14/learning-from-the-threshers-promotion/ public sector communications and marketing Wed, 10 Mar 2010 21:59:34 +0000 http://wordpress.org/?v=abc hourly 1 By: Andrew http://www.simonwakeman.com/2006/12/14/learning-from-the-threshers-promotion/#comment-844 Andrew Fri, 15 Dec 2006 19:55:10 +0000 http://www.simonwakeman.com/2006/12/14/learning-from-the-threshers-promotion/#comment-844 I have to lay claim to getting the message out and the viral spread going - I blogged about the voucher right after Hugh released the info (the first to do so I think). My post got picked up several totally unrelated (to wine) forums, by google and consequential site visitors just rocketed. I couldn't believe the message spread so quickly. I even received an email from my sister giving me a link that actually linked back to my site. She obviously doesn't read spittoon! I have to lay claim to getting the message out and the viral spread going – I blogged about the voucher right after Hugh released the info (the first to do so I think). My post got picked up several totally unrelated (to wine) forums, by google and consequential site visitors just rocketed.

I couldn’t believe the message spread so quickly. I even received an email from my sister giving me a link that actually linked back to my site. She obviously doesn’t read spittoon!

]]> By: simon http://www.simonwakeman.com/2006/12/14/learning-from-the-threshers-promotion/#comment-842 simon Fri, 15 Dec 2006 16:26:55 +0000 http://www.simonwakeman.com/2006/12/14/learning-from-the-threshers-promotion/#comment-842 Yes - there's definitely a buzz factor there about passing on that kind of message - I suspect it exists online as well as offline, but it's more visible offline. People seem to like to be "in the know", and get an emotional benefit from helping other people to get "in the know" - and that's where the WOM chain forms from. Yes – there’s definitely a buzz factor there about passing on that kind of message – I suspect it exists online as well as offline, but it’s more visible offline.

People seem to like to be “in the know”, and get an emotional benefit from helping other people to get “in the know” – and that’s where the WOM chain forms from.

]]> By: Heather Yaxley http://www.simonwakeman.com/2006/12/14/learning-from-the-threshers-promotion/#comment-841 Heather Yaxley Fri, 15 Dec 2006 13:53:53 +0000 http://www.simonwakeman.com/2006/12/14/learning-from-the-threshers-promotion/#comment-841 Another interesting dimension is the link to the offline word of mouth with this one. As well as being stimulated by traditional print and broadcast media, there was the element of "being in the know". I heard several of my student groups discuss it. What I noticed is that if you don't know about something everyone is talking about, you feel a bit out of it - but someone telling you clearly gets a "buzz". The new person in the WOM chain then needs to find someone else who is not yet aware and tell them to get the same "buzz". This dimension doesn't necessarily work so well online, but it is very powerful person to person. What do you think Simon? Another interesting dimension is the link to the offline word of mouth with this one. As well as being stimulated by traditional print and broadcast media, there was the element of “being in the know”. I heard several of my student groups discuss it. What I noticed is that if you don’t know about something everyone is talking about, you feel a bit out of it – but someone telling you clearly gets a “buzz”. The new person in the WOM chain then needs to find someone else who is not yet aware and tell them to get the same “buzz”. This dimension doesn’t necessarily work so well online, but it is very powerful person to person. What do you think Simon?

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