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@jangles - that said, it outputs as <ul> or <ol> so that wouldn't work as you need a dropdown. i'll think again!

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Why screencast?

Monday, December 11th, 2006 at 11:28 am

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

We’ve just launched a new screencast for the Tinderhouse Publishing service. It’s the first time we’ve produced a screencast to explain a new launch.

The boom in online video over the past two years has gone hand in hand with increasing use of video to explain software and services. It’s so much more effective as a marketing tool to explain a product or service with audio and video than with static text and images.

A good screencast can shorten the purchase decision cycle, and equally importantly can help shorten the time it takes a user to become effective having purchased a new service.

There are a number of easy tools that you can use to put together a screencast. We used:

• Camstudio - for screen recording
• Audacity - for audio recording
• Adobe Premiere Pro - for editing it all together (but pretty much any video edit package would do)
• Dreamhost media conversion - to turn the MPG file into Flash video
• Flash Media Player - to embed the Flash video into the site

[Disclosure: I helped set up Tinderhouse and continue to act as consultant on marketing, PR and web projects]

Tags: online+video, screencast

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Latest links

Links to interesting information I've spotted recently on the web:

1. Councils told: embrace social networks
2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
3. e-Published: my e-book, Brands in Networks...
4. Research brief links engagement, business improvement to internal use of Web 2.0
5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
6. What is Social Media? eBook on Mashable
7. Cook & Hopkins Social Media Report - 3rd Edition
8. What does really advanced IC look like?
9. Trust, the Media & the public sector

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. Welcome to Where I Live | Where I Live
2. Utilising Web 2.0 in local government
3. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
4. searching for the impact of empowerment report - MORI
5. Demos | Publications | State of Trust
6. Pew Internet: Teens, Video Games and Civics
7. Advance » Blog Archive » Homepage redesign harder than it looks
8. Final Report Available - Youth Work and Social Networking Research Project
9. How are young people using social media?
10. RSS plugin for WordPress » :: TechBlog ::