Simon Wakeman - marketing, public relations and digital communications

Monthly archive: December 2006

Blogging year one - 2006

Sunday, December 31st, 2006 at 9:58 pm

I’ve had my own website at www.simonwakeman.com since 2001. Until January 2006 it featured basic information about me and not a lot else. Over the past twelve months that’s definitely changed.

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Categories: Blogging, General, Marketing, News, Public relations, Social media

Happy Christmas wishes!

Wednesday, December 20th, 2006 at 5:47 pm

Judging by the traffic to my website and hits on my RSS feed, I’d say many of my usual readers are winding down for Christmas - and thankfully I’m no exception.

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Categories: General

RSS and predictions for 2007

Wednesday, December 20th, 2006 at 1:38 pm

One of the best set of predictions for 2007 I’ve seen is over at Read/Write Web. They highlight that the growth of RSS will be one of the big stories next year.

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Categories: Blogging, Marketing, Public relations, RSS, Social media

Why I love my PDA

Tuesday, December 19th, 2006 at 6:19 am

I’m not ashamed to admit I like my gadgets. But I do particularly like a gadget that makes my life better, and my Dell Axim X51V does just that.

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Categories: Hardware, PDA

A time to reflect with a trip to 1993

Monday, December 18th, 2006 at 8:21 am

Have a look at this 1993 news report, courtesy of CBC, which talks about an emerging phenomenon called “Internet”.

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Categories: General, Marketing, Public relations

Bells and whistles

Sunday, December 17th, 2006 at 10:59 pm

Over the weekend I’ve added a couple of extra features to my blog - a new Grazr and a site preview for external links.

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Categories: Blogging, Web development, Wordpress

Five things meme

Friday, December 15th, 2006 at 11:59 am

Given there’s an end-of-term feeling around the office at the moment, I suppose it’d be OK to take five minutes out to respond to my tagging by Richard Millington.

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Categories: General

Learning from the Threshers promotion

Thursday, December 14th, 2006 at 8:57 pm

UK drinks retailer Threshers’ 40% had a discount voucher that circulated the UK blogosphere recently. The experience has some interesting lessons for marketing and PR people about the power of social media tools in creating viral messages.

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Categories: Blogging, Marketing, Public relations, Social media

Why screencast?

Monday, December 11th, 2006 at 11:28 am

We’ve just launched a new screencast for the Tinderhouse Publishing service. It’s the first time we’ve produced a screencast to explain a new service that we offer.

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Categories: Marketing, Online video

UK’s first real local authority podcast

Thursday, December 7th, 2006 at 11:07 pm

I’m very excited as today’s a big day: we’re launching the first real podcast from a local authority in the UK.

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Categories: Marketing, Podcasting, Public relations, Public sector, Social media

ASA ruling on Talksport blog

Thursday, December 7th, 2006 at 10:29 pm

In the UK the Advertising Standards Agency (ASA) is the advertising industry’s body for self-regulation. This week’s round of ASA adjudications is the first time I’ve seen a ruling about a blog.

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Categories: Blogging, Marketing, Public relations, Social media

Dealing with feed overload - update

Thursday, December 7th, 2006 at 10:03 pm

Earlier in the week I blogged about how I could deal with my ever-increasing RSS feeds.

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Categories: RSS

Jumping on the YouTube bandwagon

Wednesday, December 6th, 2006 at 7:07 am

It seems to be “not getting it” week. Today it’s the turn of Ten Alps and their Public TV website - a “YouTube for the public sector”.

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Categories: Online video, Public sector, Social media

Do brands need protection?

Tuesday, December 5th, 2006 at 10:06 pm

Guardian Online carries an interesting story today about the launch of a new brand management product from Creston - a product clearly positioned as a defensive tool against blogs.

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Categories: Blogging, Marketing, Public relations, Social media

Dealing with feed overload

Monday, December 4th, 2006 at 2:04 pm

Over the weekend my RSS feed count hit an all time high. The problem is that these feeds generate a very large number of items for me to read, and I simply can’t keep up.

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Categories: Marketing, Public relations, RSS, Social media

Exploring word of mouth marketing

Friday, December 1st, 2006 at 9:06 pm

I spent an interesting day today at GREEN Communications’ Word of Mouth conference at the Dental Institute in London.

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Categories: Events, Marketing, Public relations

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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