Simon Wakeman - marketing, public relations and digital communications

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Word of mouth: making it work

Monday, November 27th, 2006 at 10:18 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

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Word of mouth event flyerI’m pleased to say that I’m going to be attending the word of mouth conference up in London this Friday. The event has been put together by the guys at GREEN Communications and features a really broad range of speakers, from PR consultancy folk to academics.The event is being run by Nicky and Andy at Don’t Panic - the same team who ran the Delivering the New PR series over the past year.
The aim of the day is to explore how PR practictioners can best make use of word of mouth - one of the most powerful and trusted communications routes, yet one of the hardest to manage.

It’ll also be a good chance to meet fellow PR blogger Simon Collister - another blogger who I’ve read and have communicated with by email, but have never met in person. Simon’s blog is a really good read, so I’m sure we’ll have plenty of PR stuff to catch up on, not least of all our thoughts on the CIPR’s consultation document on social media.

If anyone else is heading to this event, do drop me a line - it’d be great to meet up.

[disclosure: I'm attending the event as guest of the organisers, Andy and Nicky Wake]

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Links to interesting information I've spotted recently on the web:

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  2. Social reporting at Cisco08 Public Sector Summit
  3. Recession proofing the brand called YOU
  4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
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  6. Making Gmail Your Gateway to the Web
  7. Hiscox: the benefits of bravery
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  9. The re-branding of Prince Charles
  10. The Ethics of Ghost-Writing in Social Media
  11. The World Does Not Need Journalists
  12. Tabbloid Turns Feeds into a Personal Magazine
  13. Creating an internal Social Media Forum
  14. Warning blogger relations mustnt be rushed!
  15. Councils told: embrace social networks

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My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

…I was very impressed with the forward thinking and attention to detail Simon displayed…he thinks projects through carefully but quickly and has a good rapport with a wide range of people, from senior politicians and officers through to colleagues and his own staff. Malcolm Triggs, Go4 Marketing and Public Relations

…I was very impressed with the forward thinking and attention to detail Simon displayed…he thinks projects through carefully but quickly and has a good rapport with a wide range of people, from senior politicians and officers through to colleagues and his own staff. Malcolm Triggs, Go4 Marketing and Public Relations

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