Monthly archive: November 2006
Blogging like a pro
Thursday, November 30th, 2006 at 2:03 pm
Matthew Stibbe has a great post about how he has created his successful Bad Language blog.
Tags: bad+language, Blogging, blogging+tips
Categories: Blogging, Social media
Word of mouth: making it work
Monday, November 27th, 2006 at 10:18 pm
I’m pleased to say that I’m going to be attending the word of mouth marketing and PR conference up in London this Friday.
Tags:
Categories: Events, Marketing, Public relations, Social media
Are niches the way forward for blogs?
Monday, November 27th, 2006 at 10:04 am
Richard Millington has an interesting post about positioning your blog in the crowded PR blogging scene.
Tags: Blogging, niche, public+relations
Categories: Blogging, Public relations
Online video audiences and broadcast TV
Monday, November 27th, 2006 at 9:41 am
Some interesting findings about how online video viewing is affecting traditional broadcast television audiences in the UK are revealed by a BBC/ICM survey.
Tags: audience+measurement, bbc, icm, online+video, you+tube
Categories: Online video, Social media
Textpattern end user manual - moving on
Monday, November 27th, 2006 at 1:33 am
In 2005 I published a basic end-user manual for the Textpattern content management system. It’s been downloaded more than 2,000 times since.
Tags: end+user+manual, Textpattern
Categories: Textpattern
Mixing customer experience, marketing and public relations
Sunday, November 26th, 2006 at 10:36 pm
My thoughts on how you can differentiate yourself through customer experience, and how this links with marketing and public relations.
Tags: customer+experience, Marketing, public+relations
Categories: Customer experience, Marketing, Public relations
Upgraded to Wordpress 2.0.5
Sunday, November 26th, 2006 at 9:29 pm
I run my website and blog using Wordpress - it’s a great content management system as it’s easy to use, extremely versatile and has an unbeatable price.
Tags: Wordpress
Categories: Wordpress
Euroblog2007 survey
Sunday, November 26th, 2006 at 9:22 pm
The Euroblog2007 survey has been underway for some weeks now, but I’ve only just been reminded to participate by Philip Young’s post today about the survey period being extended.
Tags: euroblog2007, public+relations, social+media, survey
Categories: Blogging, Public relations, Social media
Social media and trust - Marketing Week
Thursday, November 23rd, 2006 at 10:03 pm
This week’s Marketing Week magazine (UK) carries a double page spread about blogging in marketing. There’s some interesting discussion about trust in blogs and their use as a marketing tool.
Tags: Blogging, Marketing, PR, public+relations, social+media
Categories: Blogging, Marketing, Public relations, Social media
CIPR - social media consultation
Thursday, November 23rd, 2006 at 9:27 pm
The Chartered Institute of Public Relations (CIPR) has just published its consultation document on social media.
Tags: Blogging, chartered+institute+of+public+relations, CIPR, code+of+conduct, Podcasting, PR, public+relations, social+media
Categories: Blogging, Podcasting, Public relations, RSS, Social media
Blogs as an advertising tool
Saturday, November 18th, 2006 at 9:53 pm
Yet more evidence that blogs are becoming a trusted information source in consumer purchasing decisions, courtesy of an Ipsos MORI survey.
Tags: Blogging, ipsos+mori, public+relations, social+media
Categories: Blogging, Marketing, Public relations, Social media
Measuring authority with Technorati
Thursday, November 16th, 2006 at 8:40 pm
Spotted a nice post on Twopointouch about measuring authority - using Technorati’s link data to categorise blogs into four categories (A to D) based on authority.
Tags: authority, Blogging, social+media, technorati
Categories: Blogging, Social media
CIPR consults on social media
Thursday, November 16th, 2006 at 8:18 pm
CIPR president Tony Bradley has blogged about the strengthening up the institute’s ability to deal with members who flout the rules, as well as mentioning the CIPR’s social media consultation document.
Tags: chartered+institute+of+public+relations, CIPR, PR, public+relations, social+media
Categories: Public relations
The right time
Thursday, November 16th, 2006 at 1:59 pm
Tom Murphy has a great post about knowing when technologies have moved from being the domain of early adopters into mass usage.
Tags: adoption+curve, early+adopters, public+relations, social+media
Categories: Marketing, Public relations, Social media
When is a podcast not a podcast?
Wednesday, November 15th, 2006 at 9:45 am
This is one of the most misleadingly named services I’ve seen in quite a while: Readspeaker Podcaster.
Tags: podcast, Podcasting, readspeaker, readspeaker+podcaster, social+media
Categories: Marketing, Podcasting, Public relations, RSS
Online collaboration with Thinkature
Saturday, November 11th, 2006 at 8:32 pm
Found a great new online collaboration service today called Thinkature.
Tags: conference+calls, online+collaboration, thinkature
Categories: Software, Web development
Delivering the New PR - London
Saturday, November 11th, 2006 at 12:10 am
Just arrived back from Delivering the New PR in London today - an excellent conference on using social media tools in public relations.
Tags:
Categories: Blogging, Marketing, Personal development, Podcasting, Public relations, RSS, Social media
Social media drives e-commerce traffic
Thursday, November 9th, 2006 at 3:14 pm
Proof of the force of social media in driving business on the web comes from Hitwise. The research shows the continuing rapid growth of social media sites, and shows the effect of this in creating additional traffic on e-commerce sites.
Tags: e-commerce, Marketing, social+media
Categories: Marketing, Social media, Web strategy
How to be a great PR consultant
Wednesday, November 8th, 2006 at 2:50 pm
Stephen Davies has kicked off a discussion about what it takes to become a great PR consultant. He’s published five tips for starters, and Heather Yaxley has added her thoughts too.
Tags: consultancy, consultant, personal+branding, PR+consultant, public+relations
Categories: Business development, Personal development, Public relations
Email marketing vs RSS marketing
Tuesday, November 7th, 2006 at 10:58 pm
After a good week or so completely offline I’m now back to find more than 800 emails in my inbox, and that’s after the junk filter has done its best. I also have more than 1,500 unread entries in my RSS reader.
Tags: digital+marketing, email+marketing, Marketing, RSS, RSS+marketing
Categories: Email marketing, General, Marketing, RSS
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