Matthew Stibbe at Bad Language has a great post about new marketing techniques.
It’s a pretty long one, but is well worth the time investment as Matthew looks at some interesting UK case studies – and not the usual ones that we regularly read about.
I certainly learnt a few things, and it made me challenge my thinking in some areas of marketing. Thanks Matthew!
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I'm Head of Marketing at Medway Council in south east England, as well as a communications consultant.
I've had my own website here since 2001 and since early 2006 I've been writing a blog about communications, marketing and public relations with a focus on the public sector.
I'm married with two young children and live in Whitstable, Kent. Outside work I enjoy running, cycling, caravanning and generally being outdoors.
The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.
I speak regularly at conferences about local government communications, social media and websites.
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Simon’s core strengths were around being insight led, marketing and experience planning, and successful delivery. Simon led the ‘paperless credit card agreement’ strategy and agreed a solution which met the needs of all the stakeholders…the 1st solution of it’s kind at the time in the UK market and widely adopted by the industry since.
Simon is an analytic and strategic thinker who is able to communicate his ideas and insights clearly. He was able to bring unique and important perspectives on customer touchpoints to the various teams we worked within…and was always able to motivate for successful new customer programs based on robust data.
Simon is an analytic and strategic thinker who is able to communicate his ideas and insights clearly. He was able to bring unique and important perspectives on customer touchpoints to the various teams we worked within…and was always able to motivate for successful new customer programs based on robust data.
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