Comments on: Marketing and PR – two views on social media http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/ public sector communications and marketing Sun, 05 Sep 2010 14:41:56 +0000 hourly 1 http://wordpress.org/?v=abc By: David Phillips http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-133 David Phillips Fri, 06 Oct 2006 17:23:24 +0000 http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-133 Heather has a good point. Engagement in Social Media is not cheap. Strategies are expensive and execution many time more then your average pop-up campaign. I am not so sure that 'marketing is/has funded social media. The advertising blast has made a big contribution because marketers knew of no other formula to generate enquiries. Now we will see a different model that will support social media, the licence to opperate is expensive but very well worth while. Heather has a good point. Engagement in Social Media is not cheap. Strategies are expensive and execution many time more then your average pop-up campaign.

I am not so sure that ‘marketing is/has funded social media. The advertising blast has made a big contribution because marketers knew of no other formula to generate enquiries.

Now we will see a different model that will support social media, the licence to opperate is expensive but very well worth while.

]]> By: Heather Yaxley http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-132 Heather Yaxley Fri, 06 Oct 2006 10:46:22 +0000 http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-132 Whilst recognising the skills match between PR and social media, it is important to recognise that marketing money has been important economically for social media and in ensuring corporate recognition of its value. PR shouldn't make the mistake of showing itself to be the "free" option once again - as without financial input, the benefits of social media may not be sustainable long-term and bursting the 2.0 bubble. We need money to fund PR's engagement in social media, but also to invest in the continuation of this valuable new means of engaging our publics. We also need to ensure we demonstrate the strategic value of our actions and not present PR as the cheap alternative to pop-ups or other advertising techniques. Whilst recognising the skills match between PR and social media, it is important to recognise that marketing money has been important economically for social media and in ensuring corporate recognition of its value. PR shouldn’t make the mistake of showing itself to be the “free” option once again – as without financial input, the benefits of social media may not be sustainable long-term and bursting the 2.0 bubble. We need money to fund PR’s engagement in social media, but also to invest in the continuation of this valuable new means of engaging our publics. We also need to ensure we demonstrate the strategic value of our actions and not present PR as the cheap alternative to pop-ups or other advertising techniques.

]]> By: David Phillips http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-128 David Phillips Thu, 05 Oct 2006 19:11:21 +0000 http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-128 To the point as we are comming to expect. The idea that Social Media is only about communications channels is the shift in thinking that has to be made. Being involved means we have to create the opportunity for our clients to be invited into the Social Media group of friends. This group is formed round a nexus of values held by the individual and is powerful when the individual has Social Media friends with closely allied values. Every thing else is scream marketing. To the point as we are comming to expect.

The idea that Social Media is only about communications channels is the shift in thinking that has to be made.

Being involved means we have to create the opportunity for our clients to be invited into the Social Media group of friends. This group is formed round a nexus of values held by the individual and is powerful when the individual has Social Media friends with closely allied values.

Every thing else is scream marketing.

]]> By: Michael Brito http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-127 Michael Brito Thu, 05 Oct 2006 18:15:40 +0000 http://www.simonwakeman.com/2006/10/05/marketing-and-pr-two-views-on-social-media/#comment-127 Hey Simon, Great insight. I would just say, from a marketers perspective here in the US, is that social media is more than just advertising on social media websites like Myspace, Digg, Hi5, etc. It’s also about offering rich, creative, valuable content on the web so that consumers will naturally spread the word via the same sites. I make an important distinction between Social Media Marketing and Social Media Optimization in one of my latest blog entries; would appreciate your input. http://www.britopian.com/blog/2006/10/02/social-media-optimization-and-social-media-marketing/ Hey Simon,

Great insight. I would just say, from a marketers perspective here in the US, is that social media is more than just advertising on social media websites like Myspace, Digg, Hi5, etc. It’s also about offering rich, creative, valuable content on the web so that consumers will naturally spread the word via the same sites. I make an important distinction between Social Media Marketing and Social Media Optimization in one of my latest blog entries; would appreciate your input.

http://www.britopian.com/blog/2006/10/02/social-media-optimization-and-social-media-marketing/

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