---
title: "What is social media?"
url: https://www.simonwakeman.com/blog/2006/09/29/what-is-social-media/
description: "Consultant and fractional COO for scale-up businesses. I help founders, leaders and investors in scaling businesses create sustainably high performing organisations."
published: 2006-09-29T20:06:49+00:00
modified: 2026-04-11T16:25:29+00:00
author: Simon Wakeman
---
# What is social media?

## What is social media?

[Spannerworks](http://www.spannerworks.com/fileadmin/uploads/eBooks/What_is_Social_Media.pdf) has just published a handy new e-book covering the basics of social media.  
Having had a quick flick through it looks like it’s pitched at just the right level for marketing and PR professionals who don’t know social media well. I’ll certainly be encouraging my colleagues at [Medway Council](http://www.medway.gov.uk) to have a look, especially as we’re working on some exciting social media projects for later this year.  
Blogger [Antony Mayfield](http://open.typepad.com/open/2006/09/what_is_social_.html) is Head of Content & Media at Spannerworks. Also spotted the guide thanks to the ever-reliable [Simon Collister](http://simoncollister.typepad.com/simonsays/2006/09/spannerworks_la.html) and [Richard Bailey](http://prstudies.typepad.com/weblog/2006/09/what_is_social_.html).  
Interesting to see that the e-book was also covered by [Steve Rubel](http://www.micropersuasion.com/2006/09/social_media_eb.html), which undoubtedly would have given Spannerworks a nice traffic spike!