Simon Wakeman - marketing, public relations and digital communications

Monthly archive: September 2006

Clarity is a good thing

Saturday, September 30th, 2006 at 9:21 am

After a particularly manic week on all fronts, it’s good to take a few minutes out and reflect on what’s behind some of the bizarre goings-on at work.

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Categories: Marketing, Personal development, Public relations

Learning something new

Friday, September 29th, 2006 at 9:20 pm

Sometimes it can be really great to stumble across a blog and learn something new. I did just that this evening when I ended up reading Ian Delaney’s explanation of non-linear search.

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Categories: Social media, Web strategy

What is social media?

Friday, September 29th, 2006 at 9:06 pm

Spannerworks has just published a handy new e-book covering the basics of social media.

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Categories: Marketing, Podcasting, Public relations, Social media, Video podcasting, Web strategy

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Friday, September 29th, 2006 at 9:21 am

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London 2012 brand guidelines
Basic information about protected […]

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Categories: Links

Another big step for RSS

Friday, September 29th, 2006 at 6:35 am

Mainstream adoption of RSS took a step forward yesterday when Google launched its Reader product. This is the new version of Google’s RSS reader and includes features like feed discovery and sharing.

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Categories: Social media, Software

CIPR and a positive way forward for social media?

Wednesday, September 27th, 2006 at 10:35 pm

So David Brain has had an unexpected opportunity to chat face to face with Colin Farrington, CIPR director-general. And the conversation has thrown up a challenge - what does the UK social media community want CIPR to do to promote these new communications channels?

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Categories: Public relations, Social media

Colin Farrington, CIPR and social media

Tuesday, September 26th, 2006 at 8:19 pm

The discussion around the Chartered Institute of Public Relations (CIPR) and the thoughts of Director-General Colin Farrington on social media continues.

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Categories: Public relations, Social media

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Sunday, September 24th, 2006 at 9:22 am

Podcasting - A smart guide to podcasts and podcasting
A good introduction to what podcasting is all about
(tags:

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Categories: Links

Today is OneWebDay

Friday, September 22nd, 2006 at 9:27 pm

Today is OneWebDay - “a global day to celebrate online life”. When I heard I did take a few minutes to reflect how the internet has changed the life I lead.

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Categories: Web development, Web strategy

Bad writing - an eighth type

Thursday, September 21st, 2006 at 7:27 pm

Matthew Stibbe at the Bad Language blog has a great post about seven types of bad writing that many of will see every day.

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Categories: Marketing, Public relations

Discover web 2.0 sites in the UK

Tuesday, September 19th, 2006 at 7:23 am

Stumbled across an interesting post this morning about web 2.0 websites in the UK on the Read/Write Web site. I certainly learnt about some new sites I wasn’t aware of, and saw some that I did know about.

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Categories: Business development, Social media

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Saturday, September 16th, 2006 at 9:23 am

Before You Record A Podcast
(tags: podcasting)

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Categories: Links

It’s been emotional

Wednesday, September 13th, 2006 at 6:48 am

Designing customer processes to trigger desired emotional reactions is a key way of differentiating your product or service from its competitors. This is particularly true online where the differentiator of personal service doesn’t come into play.

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Categories: Customer experience

My journey into podcasting

Tuesday, September 12th, 2006 at 10:48 pm

At a key organisation I work with I’ve managed to persuade the powers that be to commit to a six month trial of podcasting and video podcasting. This is a real step forward in communications for this type of organisation.

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Categories: Podcasting, Public relations, Social media, Video podcasting

The New Influencers book

Monday, September 11th, 2006 at 9:51 pm

Paul Gillin is writing a book called The New Influencers - a history and commentary on social media, what’s behind its rapid growth, and profiles on some key players in this space.

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Categories: Marketing, Public relations, Social media

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Sunday, September 10th, 2006 at 9:20 am

PodProducer
Free software for podcast production
(tags: podcasting)

Jellycast - the record breaking podcast hosting service - fast podcasting hosts
Low cost podcast and videocast hosting
(tags: podcasting)

How to Podcast
Good guide to podcasting
(tags: podcasting)

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Categories: Links

Being a new generation marketer

Sunday, September 10th, 2006 at 7:13 am

Troy White has a good post about the wide range of tools that are now available to marketers.

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Categories: Careers, Marketing, Personal development, Social media

Marketers more aware of social media?

Friday, September 8th, 2006 at 7:31 am

It’s been interesting to watch how marketing and PR professionals have adopted social media as a tool for communicating. PR professionals seem to have adopted social media much quicker than their marketing counterparts, but that could now be changing.

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Categories: Marketing, Public relations, Social media

Recent links from del.icio.us

Thursday, September 7th, 2006 at 9:20 am

Recording with external mic [Archive] - Aximsite
(tags: podcasting)

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Categories: Links

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Sunday, September 3rd, 2006 at 9:23 am

Podcast expert at PortableMediaExpo.com
List of podcasting guides
(tags: podcasting)

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Categories: Links

Week in view - w/e September 1st 2006

Friday, September 1st, 2006 at 10:26 pm

Most weeks I see a few things that I’d like to blog, but don’t have the time during the week. So I thought I’d try just saving them until the end of the week when I have a bit more time to do a round-up.

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Categories: Customer experience, Marketing, News, Public relations, Week in view

How we treat our customers

Friday, September 1st, 2006 at 6:46 am

Marketers tend to focus on acquiring new customers, and don’t spend much on looking after existing customers. Kathy Sierra thinks this is a mistake.

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Categories: Customer experience, Marketing

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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